10 reasons why you should study digital marketing in 2023

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10 reasons why you should study digital marketing in 2023

TOI training | May 17, 2023 at 6:00 AM IST

The digital marketing industry offers numerous career opportunities, competitive salaries, flexibility and the opportunity to work with a variety of companies. Also, professionals in this field have the opportunity to continuously learn and be creative, which leads to high job satisfaction.

It’s easy to see why

digital marketing

has taken the business world by storm.


are looking for professionals with experience in the digital field


to help them achieve their goal


and drive business growth as the world goes more digital. Here are ten reasons why you should consider securing a digital marketing job in 2023.

  1. High demand for digital marketing



    In today’s work environment, digital marketing skills are in high demand. an ideal


    The best choice for job security is digital marketing, because companies are looking for experts who can help them develop and implement efficient marketing strategies.

  2. Wide range of career opportunities:

    There are several job opportunities in digital marketing, including

    social media

    Marketing, Search Engine Optimization (SEO),

    email marketing


    content marketing

    and more.

  3. Competitive Salary:

    Digital marketing professionals are likely to earn a decent salary, with many entry-level jobs above the industry average.

  4. Flexibility:

    Many jobs related to digital marketing allow for remote work or flexible hours, giving this industry excellent flexibility.

  5. Ongoing Learning:

    There is always something new to learn in digital marketing as it is constantly changing. This makes it a great option for people who want to constantly learn new things and stay up to date with the latest trends and best practices.

  6. Opportunity to be creative:

    Whether it’s designing engaging social media content or creating attractive ad copy, digital marketing offers multiple opportunities for creativity.

  7. High job satisfaction:

    Because they can see how their work directly impacts a company’s success, many digital marketers report great job satisfaction.

  8. Global Opportunities:

    The demand for digital marketing professionals is high worldwide, giving workers the opportunity to work across the globe and experience different cultures.

  9. Ability to work with a variety of companies:

    Digital marketing professionals have the opportunity to work with a wide range of companies in different industries, from small startups to large corporations.

  10. Positive impact on society:

    By helping businesses promote socially responsible programs and products, digital marketing can have a positive impact on society.


Nowadays, companies have the best chances of competition, sustainability and even development in the digital environment due to digital marketing strategies and technologies. Before the development of digital marketing strategies, people relied on traditional marketing to promote their goods and services.

There are many online courses for learning digital marketing skills. Such a course will give you a comprehensive understanding of digital marketing and how new advancements, technologies and trends influence successful strategies through case studies that adhere to industry standards and explain how companies have evolved in the digital world.


  1. What should I study to become a digital marketer?

    Possibly, a bachelor’s degree in marketing, advertising, communications, or journalism can lay the groundwork for your position as a digital marketer.

  2. What is the role of digital marketing?

    Using the internet and mobile technology, digital marketing involves the promotion of goods and services across a range of digital platforms.

  3. What is the salary of a digital marketing freelancer?

    The average annual earnings of a digital marketing freelancer in India is 3.5 lakhs with salaries ranging from 1.8 lakhs to 7.3 lakhs. (Source: Ambition Box)

  4. Does digital marketing have a future?

    Businesses will have the ability to integrate their core message and value proposition to target audiences across a variety of platforms in the years to come.

  5. Is a digital marketer in demand?

    It goes without saying that online marketing will be in demand as more and more people use the internet. It simply helps in business expansion and global product and service promotion.


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