7 Email Marketing Trends and Tools to Stand Out in Your Customers’ Inboxes

• Email marketing has proven to be an effective tool, with an average return of $43.60 for every dollar spent.
• Trends like generative AI can personalize email messages and strategies like audience segmentation narrow your audience.
• You can also use machine learning to determine contact times, offer interactive emails and loyalty programs to retain customers.

As customer attention becomes increasingly dispersed across different screens and multiple channels, it can be difficult to reach the best audience for your product. Not all channels deliver the best return on investment, and it can be difficult to track who your campaign is reaching.

Despite the changing landscape, email marketing has proven to be an effective way to reach consumers. According to the Data and Marketing AssociationFor every $1 you spend on email marketing, you can expect an average return of $43.60. New tools and tactics can increase this ROI and make it an effective tool for your business.

So if you need to improve your marketing, here are some trends to take advantage of:

1. Harness the power of Generative AI for personalization

OpenAI’s chatbot, ChatGPT, is growing in popularity much pressAnd for a good reason.

OpenAI’s programs have the potential to be extremely helpful to users in creating various email styles like blog posts and welcome messages, simplifying the process and saving valuable time. While these programs aren’t completely secure, they can streamline the composition process significantly. Additionally, GPT-3 from Mailchimp can quickly generate email subject lines, while OpenAI’s DALL-E can add a personal touch to your marketing visualizations to enhance your campaigns.

2. Using machine learning, crack the code based on your customers’ interests

In order to deliver the right message, it is crucial to understand the interests of your customers. Machine learning tools can analyze their past purchases, downloads, and email interactions to help you personalize your message and stand out from the mass email crowd.

3. Send emails automatically to save time and maximize your sales

Accordingly mailchimpWith automated emails created in Customer Journey Builder*, users saw click-through rates increase by up to 127% compared to bulk emails. After you use machine learning to segment your audience and determine optimal contact times, automation takes over and does the emailing for you.

4. Add fun to your messages with interactive design elements and animations

Interacting with customers is vital, and your marketing email should make it fun and easy for people to do so. Including interactive elements like polls, carousels, surveys, gifs, and sliders in your messages can increase engagement. Make sure it’s mobile friendly and visually appealing by trying dark or light mode options and animations. The more you can entice viewers to click, the better.

5. Captivate your audience with engaging video content that showcases your brand personality and products

Video content is an engaging medium to grab viewers’ attention and can help generate new leads in emails. The best and most effective time to use it could be announcing a new product, sharing fun content, or giving customers a glimpse into your company’s culture. It’s a fun alternative to long texts and helps break up the monotony. Mailchimp offers useful templates and tips to help you create compelling video content that will make your next email more engaging.

6. Get creative with rewards programs and incentives

Which loyal customer doesn’t appreciate occasional bonuses or exclusive discounts? With a loyalty program, you can not only incentivize more sign-ups, but also collect valuable first-party data on shopping habits. Get creative by letting customers unlock rewards via QR codes, community sign-ups, or meeting purchase quotas. Their opt-ins can provide access to additional data about their interests, which is crucial in the marketing game.

7. Build stronger customer relationships through audience segmentation for more accurate marketing insights

Crafting effective marketing messages can be a daunting task as customers consume information across a range of channels and stages in their buying journey. Audience segmentation can help narrow focus by identifying specific subgroups that you can target with custom messages. Audience segmentation allows you to identify audiences based on demographics such as geographic location, gender identity, behavior, etc., and deliver messages that resonate with them.

This approach can help you address your customers’ unique needs, build stronger relationships, and attract new leads. Mailchimp Offerings Valuable insights and tips for implementing segmentation strategies and optimal use of customer data.

Learn more about improving your marketing with Mailchimp.

*Feature and functionality availability varies by plan type. Customer Journey Builder is only available for paid plans. CJB features and functionality vary by plan.

This post was created by Insiders Studios with Mailchimp.