8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

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8 Simple Email Marketing Tips to Improve Your Open and Click Through Rates

The opinions expressed by Entrepreneur contributors are their own.

More than 4.3 billion people in the world have an email address, Statista shows. For businesses, email is the dominant transaction channel – it’s how we receive our invoices, receipts and notifications. Apart from that, email is one of the most lucrative marketing channels Average ROI of $43 for every $spent.

Haven’t quite reached your ROI yet? To identify the problem, start with the basics:

  • Make sure you’re using a reputable email provider. You need a trusted method of sending emails to ensure their deliverability.
  • Check your email list, especially if you haven’t checked it for more than six months. Invalid and dormant contacts prevent you from reaching other people.
  • Reevaluate the relevance of your content. It’s difficult to convert prospects who don’t resonate with what you’re sending.

Once you’ve made sure you’re technically sound and that your content is useful to people, you can use these simple tricks to get more out of the emails you send.

1. Include a subscription link in all your templates

Just like all your email templates have an unsubscribe button, they should also have a link for people to click to subscribe. Your emails go to prospects who have already signed up. However, if they decide to forward one of your emails to a friend, make it easy for that person to get on your list. To grow your database, you need to share this subscription link in as many places as possible.

Related: 8 tricks to make your emails more successful

2. Simplify your template

It’s admirable to put a lot of effort into your emails, but sometimes marketers can overdo it — and it usually shows in overcrowded templates. A bulky template with too many elements and colors can discourage people from reading your content and clicking on your links. You can include different sections, but make sure they’re all put together in a cohesive, easy-to-understand style.

3. Tease your next email on social media

This tactic is especially effective when your emails contain exclusive content. Before every email you send out, post a few teasers on social media to get people subscribing. Let them know the content is only available to your email list and use this incentive to grow your subscriptions over the long term.

4. Link your images

Do you add links to every image you put in your emails? If not, you should consider changing that. Images stand out in your email and can significantly increase your clicks. For example, we found that on average 12.50% of the clicks we get on our site Zero Bounce Newsletters come from pictures. In a recent campaign, 17.6% of clickers chose to click the image rather than the call-to-action button. Clickable images provide a better user experience and encourage healthy engagement.

5. Segment your email data

Validating your email list is a must before sending another email. But is that email relevant to your entire audience? It’s a question worth asking because the segmentation can be Increase your open rates by 14.31% Over and beyond, Clicks are 100.95% higher So for segmented campaigns, it pays to reach people with content created specifically for them. Use criteria like gender, location, purchase history, and habits to engage your audience with better emails.

6. Target only the most active subscribers

If you’re looking to increase your email engagement and sales, consider further segmenting your audience by activity. With the right tools, you can find out which segment of your email list is spending the most time checking their inboxes. You can then apply additional segmentation criteria and optimize your email to target those prospects.

Related: 8 proven strategies to get people to open and read your email

7. Encourage responses

This is very simple and benefits your e-mail program in several ways. First, encouraging others to reply to your emails shows how much you care about their opinions. It can spark conversations that help you learn more about your subscribers, so you can always improve your content for them. Additionally, replies support the deliverability of your emails, which means more of your emails get delivered Go to inbox instead of spam.

8. Make every email count

Did you know that American spend about five hours every day Check e-mails? However, they only open 53% of emails They understand and consider only 31% of them “useful”.

So how can you make every email you send useful to your audience? The Pareto Principle, also known as the 80/20 Rule, can help you stay on track. To keep engagement high, make 80 percent of your emails educational and only 20 percent self-promotional. Over time, your prospects will come to see you as a source of helpful information that will keep them opening your emails.

Want to make your promotions more compelling? Focus on the benefits, not the product itself, and your clicks and ROI are likely to increase.

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