Advanced Digital Marketing Program and First Cohort Growth Strategies

Wharton Online at the University of Pennsylvania’s Wharton School, in partnership with Great Learning, a global leader in higher education and professional learning edtech, is ready to welcome the first cohort of learners to its 12-week Advanced Digital Marketing and Growth Strategies program this month.
Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School, said: “The mission of Wharton Online is to provide learners around the world with access to world-class education and in this we have a lot in common with Great Learning. “ ”
Arjun Nair, Co-Founder of Great Learning, added: “We are thrilled to be working with the faculty, thought leaders and industry experts at Wharton Online to provide learners with a comprehensive learning experience that is not only grounded in marketing fundamentals, but also focuses on the latest insights.” Industry developments.”
This 12-week program empowers professionals to make data-driven marketing decisions by modeling customer lifetime value and developing omnichannel strategies to deliver a unified customer experience. It will also help them optimize marketing strategies by monitoring spend and performance of different channels using the latest AI and analytics tools. At the end of the program, learners receive a certificate of completion from Wharton Online.