Almost half of UK consumers think of the Metaverse
How old are you?
%
N
18 to 24
10% ↓
297
25 to 34
17%
510
35 to 44
16%
489
45 to 54
17%
513
55 to 64
16%
475
65 and older
24% ↑
716
total sample; Base n = 3000
1. What do you think of the Metaverse?
How old are you?
Split %
In total
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
Very positive
12%
31% ↑
20% ↑
11%
3% ↓
5% ↓
11%
Pretty positive
25%
36% ↑
31% ↑
29% ↑
27%
12% ↓
19% ↓
Pretty negative
18%
13% ↓
14% ↓
20%
20%
26% ↑
15% ↓
Very negative
13%
5% ↓
7% ↓
8% ↓
17% ↑
16%
19% ↑
I don’t know/no opinion
32%
15% ↓
28%
32%
33%
42% ↑
36% ↑
2. What would you be willing to use the Metaverse for? (Select all that apply)
How old are you?
Split %
In total
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
Entertainment
36%
44% ↑
47% ↑
41% ↑
34%
32%
25% ↓
Training
29%
46% ↑
37% ↑
31%
25% ↓
22% ↓
23% ↓
Shopping
23%
24%
26%
22%
25%
21%
21%
Work
19%
39% ↑
21%
18%
16%
15% ↓
14% ↓
conviviality
15%
25% ↑
20% ↑
12%
16%
14%
10% ↓
Nothing special
45%
19% ↓
31% ↓
39% ↓
50% ↑
54% ↑
60% ↑
3. If you had the opportunity to shop in a virtual reality store, physically or online, how much of your shopping would you do virtually?
How old are you?1
Split %
In total
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
All
7%
22% ↑
10% ↑
6%
3% ↓
3% ↓
6%
Some
24%
34% ↑
40% ↑
28% ↑
17% ↓
13% ↓
19% ↓
A little
23%
28% ↑
23%
26%
25%
25%
16% ↓
none
29%
10% ↓
13% ↓
20% ↓
38% ↑
39% ↑
40% ↑
Not sure
17%
6% ↓
14%
20%
17%
21% ↑
19%
4. How long do you think it will take for the Metaverse to be widely adopted?
How old are you?
Split %
In total
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 and older
Less than a year
2%
8% ↑
3%
2%
1% ↓
1 %
2%
1-3 years
10%
18% ↑
16% ↑
8th %
6% ↓
7%
8th %
3-5 years
18%
31% ↑
23% ↑
16%
17%
12% ↓
14% ↓
5-10 years
17%
16%
18%
18%
15%
19%
17%
10-20 years
7%
8th %
5%
7%
8th %
7%
9%
20+ years
4%
3%
3%
4%
5%
5%
3%
Not sure
28%
10% ↓
21% ↓
31%
30%
34% ↑
31%
It will never be widespread
14%
6% ↓
11%
13%
19% ↑
14%
17%
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