Ananse Africa and Ecobank offer creative fashion designers free digital marketing training

Ananse Africa, in partnership with Ecobank Nigeria, has announced the second edition of its free e-commerce and digital marketing training course for fashion creatives in Nigeria.
According to a press release, the hybrid training, which is scheduled for Thursday, May 25, 2023 at 10:00 am, will be held at the Ecobank Pan Africa Center (EPAC) on Victoria Island, Lagos.
The statement said the training is part of a broader initiative aimed at providing African fashion entrepreneurs with the skills and knowledge they need to thrive in today’s digital economy and that it will cover a variety of topics, including the basics of digital marketing and e-commerce. SEO, social media marketing campaigns, content strategies, online advertising and more.
It went on to say that the training program is open to all fashion creatives, whether they are just starting out or already established in the industry, adding that participants are expected to learn from some of the brightest minds in the industry.

In his speech, Samuel Mensah, Founder of Ananse Africa said, “We are delighted to host this event in Lagos and we believe it will be a game changer for fashion creatives in Nigeria.” By providing them with the skills they need, to thrive in the digital age, we can help African designers enter new markets and build thriving businesses that have a positive impact on their communities.”

Korede Demola-Adeniyi, Head of Consumer Banking at Ecobank Nigeria, also noted that Ecobank is delighted to once again partner with Ananse and the Mastercard Foundation to organize the training program. For them, it fits the bank’s focus and allows SMEs to grow their business to compete in the global market.

“The effect of this innovative training on the target groups cannot be quantified. We are excited that the program is helping to equip women fashion entrepreneurs with valuable business skills to empower and equip them in their chosen fashion space,” she explained.

She said the initiative is part of a larger training program taking place in five African countries, namely Kenya, Ghana, Nigeria, Ivory Coast and Senegal.

Ananse Africa is an innovative e-commerce platform that aims to equip African fashion designers and artists with the necessary tools and resources to trade locally and internationally. The platform offers African creatives the opportunity to showcase their work, thus reaching a wider audience beyond their local communities.