Artificial intelligence (AI) in the marketing market is projected to reach $35.13 billion by 2030, at a compound annual growth rate of 11.1%

NEW YORK, May 25, 2023 (GLOBE NEWSWIRE) — According to market research report published by Market Research Future (MRFR), “

Artificial intelligence (AI) in the marketing market

Information by Type, Technology, Application, Industry and Region – Forecast to 2030”, the market for artificial intelligence (AI) in marketing could grow by 25.2% between 2022 and 2030. The market size will reach around 77.40 billion US dollars by the end of 2030.

Market overview:

Artificial intelligence (AI) in the marketing market is an emerging technology that is changing the way companies approach their marketing strategies. AI in marketing is the use of machine learning algorithms and data analytics to analyze customer behavior and preferences and optimize marketing campaigns for better results. AI has the potential to revolutionize the way businesses interact with customers and deliver personalized experiences that are more engaging and effective.

The applications of AI in marketing are numerous and varied. One of the most common uses is for customer segmentation and targeting. By analyzing customer data, AI algorithms can identify patterns and preferences that can help companies target their marketing campaigns more effectively. AI can also be used for predictive modeling, allowing companies to anticipate customer behavior and adjust their marketing strategies accordingly. Other uses include chatbots, which can provide customers with personalized support and help, and recommendation engines, which can suggest products and services based on customer preferences.

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Market Competitive Landscape:

Wealthy Artificial Intelligence (AI) companies in the marketing industry include:

• IBM Corporation

• Google

• Amazon.com, Inc.

• Intel Corporation

• Microsoft Corporation

• NVIDIA Corporation

• Micron Technology, Inc.

• Salesforce.com, Inc.

• Twitter, Inc.

• Baidu, Inc.

• Samsung

• Albert Technologies

• Oracle Corporation

• H2O.ai.O360

Latest industry updates:

December 2021 –

The market for AI in marketing is Acquia’s acquisition by CDP (customer data platform) provider Twilio. Acquia is a provider of digital experience and personalization solutions, and the acquisition is expected to enhance Twilio’s AI capabilities and ability to deliver personalized experiences to customers. The acquisition is a sign of the growing importance of AI in marketing and the increasing demand for advanced customer data analysis solutions.

Scope of Report – Artificial Intelligence (AI) in Marketing Market:

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Covered Market USP:

Market leader:

The market driving factors for AI in marketing are numerous and include the growing demand for personalized experiences, the increasing use of digital marketing channels and the need to optimize marketing budgets. Personalization has become a crucial aspect of modern marketing, as customers expect businesses to deliver personalized experiences that meet their specific needs and preferences. AI can help companies achieve this by analyzing customer data and delivering tailored messages and offers. The increasing use of digital marketing channels such as social media and mobile has also created a need for more sophisticated analytics tools that can help companies track and measure their marketing efforts. Finally, companies are under increasing pressure to optimize their marketing budgets and achieve better ROI. AI can help companies achieve this by identifying areas for improvement and providing insights that can be used to optimize marketing campaigns.

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Market Restrictions:

There are also market restrictions for AI in marketing. One of the biggest challenges is the need for high-quality data. AI relies on accurate and comprehensive data to deliver effective results, and companies that don’t have access to such data may struggle to implement AI successfully. There is also a need for skilled data scientists and analysts who can interpret the data and develop effective marketing strategies. Finally, there are privacy and data security concerns, as many customers are reluctant to share their data with companies.

COVID-19 Analysis:

The COVID-19 pandemic has had a significant impact on the

AI in marketing

Market. The pandemic has accelerated the shift to digital marketing channels as companies have had to adapt to changing consumer behavior. This has created new opportunities for AI in marketing as companies seek to optimize their digital marketing strategies and deliver personalized experiences to their customers. However, the pandemic has also highlighted the importance of privacy and security, with many customers concerned about how companies are using their data.

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Market segmentation:

• By type –
  
  Types in the market include on-cloud and on-premise
  
  .
  

• By technology –
  
  By technology, the segment includes machine learning, adaptive learning, natural language processing, natural language generation, speech recognition, advanced analytics and computer vision

• On application –
  
  By application, the segment includes sales forecasting, content curation, virtual assistance, predictive analytics, ad optimization, dynamic pricing, and others
  
  .
  

• By Industry Vertical –
  
  By industry, the segment includes BFSI, Retail and E-Commerce, Government, IT and Telecom, Healthcare and Commercial Organizations.

Regional Insights:

North America is the largest market for AI in marketing, with the US being the key growth driver. The region is home to several large tech companies that are at the forefront of AI development and there is a lot of investment in technology. Additionally, Europe is the second largest market, with countries like the UK, Germany and France investing heavily in AI development. Additionally, Asia-Pacific is expected to be the fastest growing market as countries like China and India invest in AI R&D and see rapid growth in digital marketing.

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