Chope issues apology after email campaign goes
Chope Singapore CEO Arrif Ziaudeen has apologized after an email about a campaign was mistakenly sent to email subscribers.
In his email, Ziaudeen stated that the email subscribers had received the promotion in error as they should not have been included in the recipient list.
“At Chope, we strive to provide a seamless and personalized experience for all Chope users, even if you choose not to receive communications,” Ziaudeen wrote in the email, seen by MARKETING-INTERACTIVE.
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He further wrote:
Unfortunately, we did not meet these standards in this case.
Ziaudeen continued to assure subscribers that their privacy and data security was not compromised and that the fault lay in their own broadcast settings.
He added that Chope is taking “immediate action” to rectify the situation and prevent such mistakes from happening in the future. The team also conducts a thorough review of their email campaign processes to ensure only the right recipients are receiving their emails.
“Sorry again, we are committed to improving our processes and regaining your trust,” he concluded.
The email campaign in question was a Super Brand Day campaign run in partnership with the Fullerton Hotel Singapore. It offered subscribers a list of discounted coupons for dining and experiences at The Fullerton Hotel Singapore, including The Landing Point, The Courtyard, Jade and The Fullerton Spa.
Before this incident Chope has integrated new functions as it shed its previous identity as a purely reservation-based platform. Since late last year, it has positioned itself as an all-in-one restaurant platform, covering discovery and payments.
Dubbed ‘Dining Made Easy’, the new feature is available in Singapore but will also be gradually rolled out across the region, with a focus on Indonesia after Singapore. The new feature also integrates reviews from Tripadvisor to make restaurants easier to find and connect customers with more than 13,000 merchants on the site.
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