Digital marketing agency launches in Leeds

The former digital head of Gusto Italian founded a digital marketing agency in Leeds.

Good n’ Proper – the brainchild of Phil Leather – was established with a team of five and a range of branded clients including Cauldron Foods, Puratos and King Pins Bowling.

Leather founded the agency after completing the acquisition of Parallax’s marketing division, where he was head of marketing, separating it from the rest of the digital consulting, experience design and software development business.

“Having worked both in agencies and in-house, I believe the best approach to marketing is honest and straightforward,” he said. “In the current market, this approach has never been more important.

“Our journey isn’t to be disruptive or claim we’ve invented a whole new way of doing things. It’s quite the opposite: being “extraordinary” means using the tried and tested fundamentals of digital marketing to do it well. It’s an approach that we know works.”

He added: “I am extremely fortunate to have a talented team from day one and already working with some great brands and well-known names. We’re excited about the future and can’t wait to see where the Good n.” “The right journey takes us.”