Digital Marketing: Help your business grow online with experienced marketers, web developers and content creators
The best product in the world displayed on a nice looking website may never be seen by potential customers if the words aren’t search engine optimized.
But keeping track of your digital presence can be time-consuming, confusing, and costly—especially when it distracts you from your core business.
“Why would a £20m a year business owner want to be behind a computer adding keywords to their website?” says Brian Lonsdale, who founded Smarter Digital Marketing in 2014.
And he should know what he’s talking about. After studying marketing at university for four years and working in the industry to hone his skills, he founded his own company, determined to take the mystique out of marketing.
“Nobody wants to get confused or have an explanation that’s beyond their head,” he says. “We keep things simple so the customer knows what they are getting. We provide reports at least monthly and make sure the client understands what is going on.”
And it’s a strategy that has worked well, taking Smarter Digital Marketing from its first client – an Indian restaurant in its native Glasgow – to multi-billion dollar company Randox Health, which won the government contract to supply airworthiness tests and antibody tests during the Covid-19 outbreak. Crisis has received pandemic.
Promote awareness and business
Every customer has different digital marketing needs and needs different solutions. For example, social media marketing like Facebook ads help to increase brand awareness Google is text-based and requires certain keywords—words customers might search for—in order for people to find your business.
Whether you’re offering a service – from a hair salon to legal advice – or selling a product – from bathroom supplies to a world cruise – it’s important that your online presence is good for both your potential customers and the platform on which it appears , suitable is.
Smarter Digital Marketing now employs six experts, including online marketers, content authors, software developers and graphic designers.
Their portfolio spans a wide range of clients, from bricklayers to lawyers, but also has certain specialties, including e-commerce, retail, healthcare, real estate and engineering.
No job is too big or small – whether it’s spending £20 a week on Facebook marketing or thousands of pounds on a complete campaign, web makeover and rebrand.
Always be one step ahead of technology
“Google is always changing,” explained Brian. “Also, depending on your industry, it looks and displays differently if you search in the US or the UK, for example.”
And that’s why it makes sense to hire someone with the knowledge, expertise, and time to ensure your business gets seen, that it reaches the right audience, that potential customers can find you, and that the process of interacting with your business or the purchase of your company runs smoothly Products are as smooth and user-friendly as they should be.
As Brian explains, “There are so many aspects to running your own business and you want to make sure you’re making time for the important things, talking to customers or suppliers and growing your business, and not getting bogged down behind one. “ Screen maintenance of a website or keeping track of your Facebook ads.”
Online marketing is also a minefield of jargon and smoke and mirrors, says Brian.
Smarter Digital Marketing takes a no-nonsense approach to what it does, explaining the processes to customers in a way they can properly understand – skipping the jargon and telling them exactly what they’re doing and how their business is performing .
“We don’t want clients to get too wrapped up in SEO and what it means – we keep it simple and avoid jargon and make it easier for people to understand the technical details.”
Visit the website to learn more about what Brian and his team of online marketers, content writers, software developers and graphic designers can do for your business.