Digital Marketing: Talk to the experts in online marketing and e-commerce to help people find your business

There are so many things to consider when creating your business profile online that it can distract you from your core business.

That’s something Brian Lonsdale fully understands. After studying marketing for four years and honing his craft for several years, Brian founded Smarter Digital Marketing.

Based in Glasgow The company, which now employs six people, works across the UK and beyond with clients ranging from sole traders to multi-billion pound corporations. From bricklayers to lawyers, they can find the right market for your product – all with a no-nonsense approach to ensure customers know what they are getting for their money.

Break the jargon

“We make it easier for people who don’t necessarily know the technical details,” explains Brian, who founded Smarter Digital Marketing in 2014. “It’s about getting results for clients so they don’t get too bogged down in the jargon and the process.” ”

Clients receive regular reports, at least monthly, in an easy-to-understand format so they know how their marketing is performing and what the client wants e.g. B. to generate more leads, increase awareness or get a better customer experience on the website.

“It can be really confusing and we want to make sure our customers understand what we’re doing.”

Smarter Digital Marketing works with a range of clients from solicitors to property management companies, carpenters and electricians to whiskey investors.

Brian recalls his first client ever being the local Indian restaurant and during the Covid-19 pandemic he gained marketing consultancy for Randox Health, a billion dollar company that provided medical fitness testing and antibody testing during the pandemic.

However, they do have specialties including real estate, healthcare, engineering, e-commerce, and retail.

Your business might want to spend £20 a day on Facebook ads, or £1,000 a day – you might need a website built or want to improve your business’s performance on Google searches.

“Google has changed a lot,” Brian explained. “It’s always changing and Google knows what people are looking for – but the way it works is different in different countries.”

Writing content for the US market requires a different approach than the UK market – to ensure your business or service is found by the people who would use it.

Brian says that during the pandemic, so many customers have turned to online shopping and research that businesses have seen a huge surge in online demand, and that surge has still left a legacy that can be harnessed.

Smarter digital marketing can look at your entire business and advise whether it needs web improvements, ecommerce updates, more social media to increase brand awareness, or better online copy to improve its SEO (search engine optimization) — essential to attracting customers you can found via google search.

Visit the website to learn more about what Brian and his team of online marketers, content writers, software developers and graphic designers can do for your business.