Email Marketing Market is poised to reach USD 3.1 billion,

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Email Marketing Market is poised to reach USD 3.1 billion,

TOKYO, Japan, May 16, 2023 (GLOBE NEWSWIRE) — According to a comprehensive research report from Market Research Future (MRFR): “Email Marketing Market “By Offer, By Type, By Technology, By Application – Forecast to 2030” is forecast to thrive in the market significantly at a healthy CAGR of approximately 11.4% during the assessment period of 2022 to 2030 and by the year a valuation of will reach approximately $3.1 billion by the end of 2030.

Additionally, the market expansion is attributed to the increasing number of marketing and advertising agencies that have mass campaigns and expertise in the CRM space, or companies selling similar solutions. The increasing trend of sending slightly different emails to customers and prospects is having a positive impact on the market growth.

Email marketing platforms enable companies to deliver critical business communication applications with minimal technical support and upfront costs. Most businesses around the world use email marketing platforms to communicate with and grow their customer base. Technology vendors specifically partner with data-centric software and technology vendors in the marketing technology space.

Increasingly, large corporations and mid-sized businesses are looking for more effective ways to personalize their marketing efforts to target a diverse customer base. These companies also use email marketing to improve their relationships with customers. Medium-sized businesses are always looking for ways to improve their online presence in order to increase their sales of goods and services. To achieve this goal, email marketing can be a valuable tool for these companies.

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Key players in email marketing

  • Zoho Campaigns (India)
  • GetResponse (Poland)
  • Campaign Monitor (US)
  • Klaviyo (USA)
  • HubSpot
  • Inc. (US)
  • ActiveCampaign
  • LLC (USA)
  • SendinBlue (France)
  • Inc. (US)
  • Adobe (US)
  • Kevin (USA)
  • AWeber Communications (USA)
  • Pinpointe On Demand Inc. (USA)
  • Constant Contact Inc. (USA)
  • Ontraport (USA)

Scope of Email Marketing Market Report:

report metrics details
Market size for email marketing by 2030 $3.1 billion
CAGR of Email Marketing Market over the period 2022-2030 11.40%
base year 2021
forecast 2022-2030
report coverage Sales Forecast, Competitive Landscape, Growth Factors and Trends
Important market drivers The increasing trend of digital marketing is the key factor driving the growth of the market. \r\n

As the most popular digital marketing platform, email marketing is expected to grow significantly in the coming years.

industry trends

With the growing digitization rate and the increasing number of Internet users, new marketing methods are emerging to increase brand presence. In recent years, the use of the Internet has increased significantly worldwide. Email marketing is one of the efficient and easy ways to reach a larger audience in a short period of time. The market strategies are also changing and boosting Email Marketing market trends across various industries.

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Email marketing is not just about sending emails to individuals for marketing purposes. It helps the business to plan, monitor and plan marketing campaigns and determine the target audience’s preference for generating more leads. Additionally, several other factors such as improved customer experience will help the market thrive.

It is one of the effective communication media that is expected to increase during the forecast period. Also, the benefits offered by email marketing platforms are influencing the growth of the market. In addition, the increasing demand for email marketing solutions and the growing number of companies worldwide are increasing the market revenue.

Increasing demand for business analysis and information is another important factor driving revenue increase in Email Marketing market. Additionally, the growing popularity of email marketing platforms and cloud-based applications is accelerating email marketing market shares.

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The email marketing The market analysis is segmented into components, organization size, deployment mode, industry vertical and region. The Components segment is divided into Solutions and Services. The organization size segment is divided into large, medium and small companies.

The deployment mode segment is divided into cloud and on-premise. Industry vertical segment is divided into Retail & Consumer, Travel & Hospitality, Food & Beverage, Education, Transportation & Logistics, Media & Entertainment, BFSI, IT & Telecom, and Others. By region, the market is segmented into Asia-Pacific, Americas, Europe and Rest of the World.

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Regional Analysis

North America is leading the global email marketing market with the strong presence of major solution providers and advances in related technologies. Additionally, the high digitization and significant investments in organizations large and small in the region are driving the growth of the market. The US, Canada and Mexico are the leading markets for email marketing solutions.

Europe ranks second in the global email marketing market, largely due to the extensive use of cloud email platforms in marketing. In addition, the presence of various well-known players and the increasing number of medium and large companies with sizeable investments act as a significant tailwind for the market growth of the region.

The email marketing market in Asia Pacific is growing rapidly, which coincides with the increasing acceptance of email marketing platforms for lead generation. Businesses in this region recognize the importance of email marketing solutions to reach a large consumer base and grow the customer base by promoting their product and service offerings. In addition, the increasing adoption of AI technology and digital marketing solutions among large enterprises and SMEs to increase sales is boosting the development of the regional market.

competitive analysis

The email marketing market is highly competitive and appears to be fragmented due to the presence of several established players. Mergers and acquisitions, innovation and brand strengthening remain the prevailing key trends for the leading players as these strategies support their expansion plans. They deliver reliable, leading-edge solutions and services and invest heavily in the development of powerful technologies and products.

Leading powerful and intuitive email marketing software providers partner with other industry players to develop email builder technology for richer and more creative email campaigns. These players develop solutions that enable email marketers to easily create high-impact campaigns and eliminate the additional time and expense associated with image acquisition and costly production.

For example, on April 10, 2023, Intuit Mailchimp, a global leader in email marketing and automation solutions, announced Email Content Generator, a generative AI tool for email marketing. Intuit’s AI-driven expert platform enables marketers and small businesses to create email campaigns.

Intuit Mailchimp’s AI-powered email content generator represents the next step in the company’s journey to transform email marketing for small and medium-sized businesses. Email Content Generator (Beta) features GPT AI technology that allows users to create email marketing campaigns based on industry, marketing intent, and brand voice.

The press release provided is available for the Asia Pacific region. It’s about the growth Email Marketing Industry in the Asia-Pacific region.

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About Market Research Futures:

Market Research Future (MRFR) is a global market research firm that prides itself on its services, offering a complete and accurate analysis of diverse markets and consumers worldwide. Market Research Future’s primary goal is to provide its clients with high quality and detailed research results. Our market research studies by product, service, technology, application, end-user, and market players for global, regional, and country-level market segments enable our clients to see more, know more, and do more, which helps them answer their most pressing questions.

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