Email marketing secrets all business owners should know about
Email marketing is one of the best ways to reach your target audience. It helps send personalized messages straight to your ideal client’s inbox. Don’t forget it when planning cross-channel campaigns. If you’re new to email marketing, use these three strategies for success.
1. Build an organic list to create an effective email marketing campaign
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Researchers at Omnisend, a marketing automation platform, analyzed over 17 billion emails in 2022. According to his report, Brands increased their use of email marketing by 42% year over year. If you’re not reaching your customers via email, it’s time to join the trend.
However, before sending emails, you need a list of recipients. It can be tempting to buy a list of 50,000 email addresses from a marketing company and send out a bulk email hoping for the best. But this cold calling approach can put people off your brand.
Instead, you should build your list by targeting existing and potential customers. This direct connection increases the likelihood that others will open your email. Here are some ways to create a list:
- Add a login widget on your website and social media pages.
- Ask customers in your brick-and-mortar store for their email address during the checkout process.
- Highlight new products, exclusive offers, store events or advice to give people a reason to sign up.
Komando.com offers a variety of newsletters full of tech tips, life hacks, news and product offers. We’ve put a lot of research into our campaigns so you can use them as inspiration. Sign up for our newsletter to see everything we have to offer.
2. Write a good subject line
Okay, so someone signed up for your newsletter. Now you need to give them a compelling reason why open your emails.
Concentrate on the added value that the newsletter offers your readers. If you’re sending an email highlighting a new product, don’t just say “New product in our store.” Explain what the product will bring to people, e.g. B. “With our new product, paint dries faster.”
Subject line, check! Now it’s time to apply the same rules to the content of the email. You need a solid call to action to drive the reader to your store or website. Just a link that says “More Details” isn’t convincing. Use verbs like these:
- Click here.
- buy now
- Find out more details.
- Continue reading.
Adding links to podcasts and videos can also make your email stand out. In these cases, you can add verbs like “listen now” or “watch here.”
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3. Know when and how often to send email marketing messages
The timing of your email can significantly affect its success. Test different days and times to see what works best for subscribers. For example, let’s say you want your customers to do this Buy a product for Valentine’s Day. Here are some strategic tips:
- Sending a Valentine’s Day message is most effective in the first week of February. Then people are looking for gifts.
- Send another email a week before the holiday so people can order and receive their items on time.
- Create urgency for procrastinators by adding “Last day of order” in the subject line.
Think about what makes your audience unique. Which demographics are most likely to buy your products? When are they most likely to read your email?
Some people prefer to check their email in the morning, others in the afternoon. A new product email on Monday morning, a quote email on Friday evening, and an informational email on Saturday might work well.
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How often should I send marketing emails?
Establish a regular schedule and one for special events. Schedule holiday emails a month in advance. If you work on regular emails, start once a week or every two weeks.
You can increase the number of emails to daily emails if your audience so desires. You can even test different designs. If you go this route, try it out with a smaller group of subscribers first. Then apply the top performing theme to your entire list.
Finding the right schedule, format, and design can take time. Be patient, make small changes, and focus on building a solid connection with your audience. Remember: Happy customers are returning customers!
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