Experts Say Email Marketing Will Rule in 2023. Here’s What Businesses Need to Know

Published by Amirshop on May 25, 2023

As the end of 2022 approaches, now is the time for businesses to start planning their 2023 marketing budget, and experts say email marketing campaigns are a crucial part of any successful marketing strategy.

Zib Digital

SYDNEY, Nov. 7, 2022 (GLOBE NEWSWIRE) — According to Zib Digital, the Premier Digital Marketing Agency in SydneyDespite the ever-changing digital environment, email marketing remains an important way for businesses to connect with and learn more about their customers.

HubSpot states that there are 4 billion email users worldwide every day and that number is growing every year, and at least 91% of people check their email every day.

Zib Digital explains that email marketing makes it easier to reach the right people at the right time. Businesses are in full control of their contact list, and when used properly, email marketing can turn one-time buyers into loyal customers.

As one of the most trusted forms of marketing, email campaigns offer a variety of benefits. According to Zib Digital, key benefits include cost efficiency, content flexibility, scalability and real-time marketing potential. To get real, measurable results, email marketers can track a variety of metrics like open rate, click-through rate, conversion rate, repeat/new customer frequency, and more.

Today’s consumers are savvy people who recognize the one-size-fits-all approach. According to Zib Digital, it’s critical to ensure email marketing is personalized and provides the reader with helpful information.

By creating relevant lists, information is provided to help marketers personalize the email, for example by including local references or addressing the customer’s pain points. By customizing content, businesses can build relationships with prospects and help them move through the sales funnel.

The leading digital marketing and SEO agency for Sydney says that a successful email marketing campaign requires engaging, meaningful content and a strategic goal. From the subject line to the body of the message, the reader needs to be offered something of value. Offering an ebook, blog post, or how-to information can help position a brand as a trusted authority rather than just a seller.

Message segmentation, personalization, and creating engaging content is a complex task, and companies that try to keep everything in-house may find they are tying up resources without ensuring a good ROI. As a leader in digital marketing and SEO Sydney farZib Digital can identify the right opportunities and channels to help businesses achieve long-term growth.

Contact information:
Zib Digital
Manager
(03) 8685 9290

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