From startup struggles to digital marketing success

From office assistant to human resource director in New York, Jacqueline Ball found her passion in starting her own business. Working with like-minded freelancers, Sozoe Creative was born, specializing in Pinterest marketing and social media across multiple platforms. Jacqueline Ball, the founder of Sozoe Creative, has achieved notable success in the digital marketing industry through a servant leadership approach. This article examines Ball’s inspirational journey and how her leadership philosophy played a critical role in the agency’s growth.

The beginning of Sozoe

Sozoe, a digital marketing agency specializing in social media platforms, was founded by Jacqueline Ball with a group of freelancers. “We had worked together on a project for a customer. We realized we enjoyed working together and decided to start a business.” Despite initial challenges, the company focused on building a strong foundation by working with smaller clients and leveraging Pinterest’s unique benefits for retailers and service companies.

Difficulties in starting a business

Like many startups, Sozoe faced challenges in building a portfolio and managing the costs associated with bidding for projects. The small team structure poses risks for productivity and workload management. However, Jacqueline Ball’s determination and hard work propelled Sozoe forward. Part of their recipe for success is the core values ​​that guide Sozoe’s interactions with its customers.

Sozoe’s core elements of working with clients include ensuring a good alignment, allowing clients to meet the entire team, and optimizing and designing campaigns for maximum effectiveness. Jacqueline Ball believes in the power of gratitude, nurturing strong client relationships and supporting the team.

Servant Leadership: Jacqueline Ball’s Approach

Ball’s leadership philosophy revolves around the servant leadership model, where the CEO supports the entire team and the customer is at the top of the organizational pyramid. By putting the well-being of the team first, she encourages commitment and exceptional performance, creating a domino effect: happy employees lead to happy customers. “Happy employees make happy customers.” This approach leads to a deeper and more intimate relationship between Sozoe team members and their customers.

Sozoe Creative has a genuine interest in helping clients reach their full potential. Everything related to their service process, from the initial discovery call to the onboarding kickoff call where customers meet the entire team, aims to uncover their customers’ goals and potential. This approach encourages collaboration and alignment with campaign goals. For Ball, she knows she’s the one who sets the tone for the company. “They (their team) know that I have their best interests at heart, and that translates into exceptional commitment to the work and our clients.” Sozoe Creative’s commitment extends to campaign optimization, creative content design and preparation important dates so that customers have confidence in their partnership.

Jacqueline Ball’s journey as a servant leader illustrates the power of perseverance and compassion. From humble beginnings to a renowned digital marketing agency, she has achieved remarkable results by prioritizing the well-being of her team and supporting their growth. Sozoe Creative’s expertise in leveraging social media platforms, particularly Pinterest, has helped clients achieve success in digital marketing. Ball’s commitment to servant leadership serves as inspiration for aspiring entrepreneurs and leaders who want to make a positive impact in their industry while fostering a collaborative and supportive work environment. you can visit her website for more informations.

Written in collaboration with Tom White

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