Genpact is recognized in the HFS Horizon Report as a leader in digital marketing and sales services

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Genpact is recognized in the HFS Horizon Report as a leader in digital marketing and sales services

Leading analyst firm recognizes Genpact’s unique approach to digital marketing and sales and its strengths in data, analytics and insights

NEW YORK, May 16, 2023 /PRNewswire/ — Genpact (NYSE: G), a global professional services firm focused on delivering business-changing outcomes, today announced that HFS Research has named it a Leader in Digital Marketing and Sales Services. This is the analyst firm’s first Digital Marketing and Sales Services Horizon Report.

HFS Research’s Digital Marketing and Sales Services Horizon examines nine vendors and assigns each to a Horizon level. Genpact received Horizon 3, the highest award recognizing industry leadership on a number of dimensions including value proposition, innovation capabilities, go-to-market capabilities and market impact.

Genpact’s data, technology and artificial intelligence expertise, coupled with his deep process and industry experience, including operations leadership for hundreds of global Fortune 500 companies, helps companies transform their marketing and sales functions to achieve incremental profitable growth more efficiently and effectively.

Genpact also leverages Rightpoint’s Total Experience approach, its wholly owned subsidiary, which brings a unique understanding of the customer, employee and product experience. This enables organizations to radically transform and meet the needs of all people they interact with in any setting.

“Today’s multitude of macroeconomic issues and changing consumer behaviors post-pandemic are putting increasing pressure on companies to target revenue and profit impact with their digital marketing and sales campaigns and programs,” he said Katie StoneChief Strategy Officer and Global Business Leader, Enterprise Services and Analytics, Genpact. ‚ÄúThis recognition as a leader by HFS Research reflects our unique understanding of the intersections of technology, process and people, and our innovative digital marketing and sales solutions that leverage both our experience and expertise in commercial operations to create real business value .”

Genpact helps clients drive strategic value and operational excellence in business, product and service innovation, digital marketing, sales effectiveness, revenue management, customer care and all underlying next-generation data analytics science.

Specifically, HFS Research credits Genpact’s Growth Assist solution, a data and analytics platform that helps companies make faster, more strategic revenue growth and revenue contribution decisions. The report also recognizes Genpact’s software solutions, process engineering and consulting capabilities.

“Genpact’s data-driven operator perspective on ecosystem innovation stems from the unique combination of its deep knowledge of sales and business operations across multiple industries, experience expertise and continuous investments in data analytics and technology,” said Melissa O’BrienExecutive Research Leader, HFS Research. “Genpact helps companies transform their digital marketing and sales strategies using technology and data combined with deep experiential insights to make smart, agile decisions that can both improve customer service and drive competitive growth.”

Visit Genpact for more information sales and advertising and Rightpoints Customer and employee experience solutions and look at this HFS Research Report.

About Genpact
Genpact (NYSE: G) is a global professional services company that delivers results that transform our clients’ businesses and shape their futures. We are guided by our hands-on experience of redesigning and executing thousands of processes for hundreds of global companies. Our customers – including many of the Global Fortune 500 – work with us because we are able to combine deep industry and functional expertise, leading talent and proven methodologies to drive collaborative innovation that turns insights into action and results into deliver on a large scale. We create lasting competitive advantages for our customers and their customers by operating digitized operations and using our Data-Tech AI services to design, build and transform their businesses. And we do everything on purpose. Out of new York To New Delhi And with more than 30 countries in between, our team of more than 115,000 employees tirelessly strives for a world that works better for people. Get to know us at and further LinkedIn, Twitter, youtubeAnd Facebook.


Danielle D’Angelo
Genpact Media Relations
+1 914-336-7951
(email protected)

SOURCE Genpact

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