GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech

Published by Amirshop on May 25, 2023

Email Marketing Solution Received replywhich is considered to be one of the first adopters of OpenAI’s GPT technology in the market, has announced the enhancement of its AI/ML capabilities with the launch of OpenAI AI email generator.

The solution aims to help marketers and business owners drastically reduce the time it takes to compose their emails and deliver more relevant, engaging content to their subscribers.

Users enter key details about their email (like intent, reason, and audience) and it’s created in seconds. The main benefit of the solution is that it generates all the content for your email, including the copy, the subject line optimized for a higher open rate, and the design, such as layouts, photos, and colors.

Przemek Pipiora, Senior Product Manager at GetResponse, said: “We strongly believe that this AI email generator is the solution that both large enterprise marketers, SMB marketers and small business owners alike have been needing for a long time.”

The solution is also designed to improve personalization and performance tracking within email communications. Because the technology fully covers all aspects of email content, marketers can spend more time creating personalized contact segments and sequences and then analyzing their performance, further optimizing their communications.

“Companies often don’t have the resources for a dedicated person to create and optimize their emails, or the marketers themselves may not have the time to do it, which means they’re not fully utilizing the most important marketing channel.” Our beta test with users showed that creating a newsletter became six times faster and the average time dropped from 19 minutes to less than three minutes. It’s a perfect tool for those who are just starting out with email marketing,” added Pipiora.

Currently the solution is only available in English, but it is expected to be developed in other languages soon.

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Duncan is an award-winning editor with over 20 years of journalism experience. Having started his career as a technology journalist as editor of Arabian Computer News in Dubai, he has since edited a range of technology and digital marketing publications including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

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