Google AdSense related search experiments have been re-enabled

Google has announced that it has re-enabled AdSense-related search experiments. Google called Starting January 6, 2022, AdSense publishers will again be able to create custom search style experiments for related search in their AdSense account.

Paused for 8 months. Actually, Google originally announced the company just stop the corresponding search experiments for a few months. Well, that took a total of eight months and now, more than eight months later, Google has discontinued this feature.

The original break Noticewhich has been slightly changed is now:

We want to let you know about some changes that will affect your ability to create custom search style experiments, specifically for your related search styles in your AdSense account.

As of May 10, 2021, you will no longer be able to create new experiments for your related search styles in your AdSense account. Their existing related search experiments, which are currently in progress, will also be terminated on May 10, 2021. Please note that this change does not prevent you from creating experiments for other elements of your styles (e.g. search ads, shopping ads).

Our engineering teams are working hard to restore this functionality.

We thank you for your understanding and apologize for any inconvenience.

traffic sources. You should be able to see this option in the Optimization section and on the Experiments tab in the AdSense console.

Why it matters to us. If you haven’t used the Related Search Experiments feature for your AdSense ads on your site, you can turn it back on now. It might be worth checking out the feature if you haven’t in a while.