Google Enables New AdSense Feature “Related Search for Content” to Help Marketers Generate More Ad Revenue / Digital Information World

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Google Enables New AdSense Feature "Related Search for Content" to Help Marketers Generate More Ad Revenue / Digital Information World

This week, Google announced that they will introduce a new search widget on the websites, which may be a source of additional advertising revenue.

Recently, Google rolled out several features for its AdSense suite, including site management platforms Search Ads 360 and Qaya, a YouTuber term that provides a storefront hub. In addition, Google has now developed an amazing tool “Related Search for Content” to significantly increase visitors’ on-site engagement. Interestingly, this feature looks like a Related Articles widget, meaning it encourages users to explore more of your content.

If you look at an in-depth analysis of this update, you’ll see that it’s wonderful for marketers and website publishers alike. So how does it work? Basically, site owners now have the ability to create search links in their AdSense account and display more relevant search entities for their site, allowing the viewer to click through to their site’s related pages to go to the publisher’s site, thus generating more user engagement and monetizing search topics , which directly benefits them in increasing their ad revenue. Additionally, the Similar Content Search feature is essentially designed to provide improved ad impressions, exposure, and page insights. The reason I say this is because it encourages users to explore more things through relevant suggestions, which benefits them, particularly by discovering new brands and companies in their Google searches. This increases page views and ad interactions.

In addition, there is another exciting benefit when it comes to user privacy. With this in mind, Google designed the feature intelligently as it shows users relevant search queries based on the websites’ related keywords and does not require any data from the user’s search history. Meanwhile, the advertisements displayed on the website also depend on the related content of the website, but not on the actual data of the users.

In other words, it’s a really cool update in terms of expanding ads that will result in more website engagement by keeping visitors on your site for a longer period of time.

Continue reading: Google may be working on a feature that would allow iOS users to transfer their data to Android devices

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