Google focuses on E-Commerce / Digital Information World with AdSense shopping links and search filters, among others
E-commerce has been a high priority for tech companies for quite some time, potentially leading to their ability to leverage their popular platforms to boost sales and generate more sales. As one of the biggest tech companies in the world, it was only a matter of time before Google stepped into the ring through its own hat, and some of its upcoming updates suggest the company is in overdrive.
With that all said and now done, it’s important to note that there are two new ecommerce-focused features that Google will be incorporating in future updates. The first function focuses on refining searches related to online shopping by providing information to users search filter that they can use. These search filters provide numerous keywords that users can use to narrow down the products they want to buy considering all the aspects.
Google > Mobile
I saw the “Filter” button in the search bar menu links.
It contained several filters:
& Much more.
Send to: @rustybrick MISTER. pic.twitter.com/1oOlkaNMel
— Saad AK (@SaadAlikhan1994) June 11, 2022
The second update offers significant benefits to buyers by increasing convenience, but it could also be a boon for website and blog owners. This includes the addition of new AdSense shopping links that authorized websites can supplement their content if necessary. Amazon offers affiliate links that many site owners incorporate into their content, and Google is clearly trying to compete with the e-commerce giant by offering its users an alternative option integrated into its own ecosystem.
I got this feature today. Is it something new? pic.twitter.com/p3xzv6ZMSW
— Ppl0a (@ppl0a) June 13, 2022
The last potential feature, which many users saw in beta testing, isn’t specifically geared towards e-commerce, but despite the fact that it is, it could significantly improve Google’s search engine performance. The feature being tested is a new Explore section in the SERP that offers additional articles and content in related subcategories that users may be interested in. This is a very social media-like feature, which may indicate Google’s desire to get its toes back in these waters.
Have you ever seen this “Explore” section of the SERP?
After scrolling down far enough, I saw an entire subtopic analysis under a new section of the SERP titled “Explore” – wild!
What is this magic?!
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— Mordy Oberstein 🇺🇦 (@MordyOberstein) June 13, 2022
H/D: second table
Continue reading: Google releases teasers of a new widget encouraging users to stay at home