Google is expanding its digital marketing coaching program for SMBs
Google announced one Expansion of its digital coaches program for SMEswhich offers free online marketing advice and support various small companies in the USA.
The program aims to match SMEs with recognized digital coaches from their region to help them tackle the various aspects of bringing their business online and maximizing brand awareness.
Originally introduced in select regions back in 2019Google is now expanding the program with new coaches in Georgia, Iowa, Michigan, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina and Virginia.
As explained by Google:
“These new coaches will be trained in partnership with Main Street America and will work with companies in their home states, with a focus on companies that operate in small towns and rural communities. Digital Coaches offers ongoing workshops on topics designed to help small businesses grow and thrive, including connecting with customers, selling online, and improving productivity—all for free.”
The benefit to Google, of course, is higher ad spend and a greater focus on improving the details of each listed company. This expands Google’s database of companies, services and products, which can then be highlighted in searches.
While it’s free, with no direct costs, there are clear benefits for Google in making this training available to as many businesses as possible.
Google states that there are now 28 certified ones Grow across the US with Google Digital Coaches, helping Black and Latino businesses maximize their digital presence. To date, they’ve helped more than 160,000 small businesses acquire new skills, and this new expansion could see that number grow rapidly and help more businesses jump into digital transformation.
Learn more about Grow with Google Digital Coaches and how to access it. Here.