Google removed 5.2 billion ads for content violations in 2022
If you want to get an overview of the scope of content enforcement that major digital platforms deal with on a daily basis, this is helpful. Today Google released its Advertising Safety Report 2022which lists all the ads and websites that Google has acted against in the past year.
And the total number of actions taken is pretty amazing.
According to Google:
“Through our continued investment in policy development and enforcement, we’ve blocked or removed over 5.2 billion ads, restricted over 4.3 billion ads, and banned over 6.7 million ad accounts. And we blocked or restricted ad serving on more than 1.57 billion publisher pages and on more than 143,000 publisher websites, up from 63,000 in 2021.”
5.2 billion ads. That’s “Billions,” with a “b,” which also represents a 2 billion increase in ad removals in 2021.
The main reasons for blocking these billions of ads included trademark infringement, legal requirements, and misrepresentations in the promotions.
However, the main reason, as you can see, is “ad network abuse”, which basically refers to spammers and scammers trying to use the system to trick users.
Google has also restricted a number of ads in these categories:
In addition, Google took action against a number of websites participating in its AdSense program, which allows publishers to display Google ads on their websites.
The main reasons for these restrictions are related to inappropriate and harmful content on these websites.
It’s an interesting overview of the online advertising landscape and the scope of measures needed to protect users from fraud and abuse. Also from Google removed over 50,000 YouTube channels and AdSense accounts created by China-based influence operations, among others, which is a whole other element of its content enforcement activities.
Spammers and scammers are constantly evolving their tactics, and as you can see, they continue to be extremely productive.
The numbers underscore the need for platforms to be vigilant to protect their audiences.
You can read the full 2022 Google Ad Safety Report Here.