Major Players of India Digital Marketing Market, Size, Share, Demand, Trends, Growth Rate and Forecasts to 2028
Released May 25, 2023
The new Expert Market Research report entitled: “Size of the Indian digital marketing market“Share, Price, Trends, Growth, Report and Forecast 2023-2028” provides a detailed analysis of the Indian Digital Marketing Market and evaluates the market based on its segments such as Consumer Industries and Digital Channels. The report tracks the latest trends in the industry and examines their impact on the overall market. Also, the market dynamics are assessed by covering the main demand and price indicators and the market is analyzed based on the SWOT and Porter’s five forces model.
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Key highlights of the report include:
Market Overview (2018-2028)
• Historical market size (2022): $4.5 billion
• Forecast CAGR (2023-2028): 32.1%
• Forecast market size (2028): 24.1 billion
In the historical period 2016-2020, the digital marketing market saw significant progress due to a significant boom in demand for smart devices, especially smartphones. There is also a considerably large young population, which has also led to a significant shift towards newer technologies. As India and China became important economic centers, there has been an overall increase in economic prosperity over the years. As people increasingly rely on the internet, the need for digital marketing has increased significantly and companies are using a variety of means to do so. The value of this market is expected to increase rapidly in the future as well as the growth rate.
Definition and main segments of the Indian digital marketing industry
Advertising via digital displays such as mobile phones, television, advertising displays, mainly via the Internet, includes digital marketing. The main digital marketing activities include content marketing, search engine optimization (SEO), search engine marketing (SEM), content management, social media marketing, display advertising books, data-driven marketing, and e-commerce marketing. Digital marketing opportunities have also expanded to offline platforms such as mobile phones (via SMS or caller melodies).
Read full report with table of contents – https://www.expertmarketresearch.com/reports/indian-digital-marketing-market
Based on the end-user industries, the Indian digital marketing industry can be segmented as follows:
• Food packaged by consumers
• real estate
• Retail trade
The market can be differentiated according to digital channels in:
• Email Marketing
• Search Engine Optimization (SEO)
• Interactive Consumer Website
• Online/Display Advertising
• Blogging and podcasting (including microblogging)
• Social Network Marketing
• Mobile Marketing
• Viral Marketing
• Digital OOH media
• Online video marketing
Indian Digital Marketing Market Trends
As the popularity of social media increases not only among the youth of India but also among the older population, marketing firms have had to adapt their advertising methods to appeal to all demographics. Thanks to improved internet connectivity and internet speed, people across the country can access content on the internet, opening up new audiences for marketing companies. As industrialization ramps up across the country and more people are buying smartphones than before, the audience on the internet has continued to grow. The overall growth of the economy and programs such as Digital India are expected to lead to significant growth in digital marketing across India.
Important market participants
The major players in the market are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd and Phonethics Mobile Media Pvt. Ltd., among others. The report covers market shares, capacities, equipment conversions, expansions, investments and mergers and acquisitions and other recent developments of these market players.
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