New related search feature for AdSense is introduced

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New related search feature for AdSense is introduced

Google AdSense is a great way for publishers to monetize their content through ads. Since the launch of AdSense in 2003, publishers have relied on this product offering to generate additional revenue on their websites and mobile apps.

As the nature of user experiences changes over the years, Google’s product offerings also change.

Google has announced its latest feature for AdSense: Related content search.

If you’re one of the two million people using AdSense, read more about this new monetization opportunity.

What is related content search?

Related Content Search is a new feature available in Google AdSense.

It serves as a contextual navigation pane, showing users search terms related to the content they are viewing on a website.

After a user clicks on a search term, they are taken to a search results page on that publisher’s site. The search results page then displays other relevant topics, including search ads.

Photo credit:, March 2022

Benefits of related content search

Enabling this feature for your website or app offers several benefits, including:

  • Increased website engagement
  • Relevant search ads
  • Additional Sales
  • Better user experience

The first benefit is that it increases user engagement on your website, including:

  • website traffic
  • pageviews
  • ad impressions

The second benefit is relevant search ads. Google AdSense displays ads relevant to the user’s search terms on the search results pages of your website.

The third advantage is that it drives additional income. You already monetize your content with AdSense. These new features provide additional ways to serve ads to users who are already active on your site.

Eventually, this ad unit can lead to one improved user experience. Because you can control the appearance of related search ads, you can provide a consistent experience for the visitor.

Similar Content Search is a less disruptive ad unit for users of your site, while still giving them the ability to click on ads if they choose.

Preserving the privacy of the user

The Similar Search feature is a contextual entity, meaning content is displayed based on the page content. In addition, ads on the search page are targeted to the search term that a user clicked on. Google describes this as a privacy-friendly solution in that it is not based on user data.

Start related content search

If you would like to add this feature to your website or app, be sure to contact your account manager to enable it. There are additional requirements you must meet, including compliance with Custom Search Ads Policies and AdSense For Search (AFS) Policies.

If you don’t have your own search unit for your content pages, you need to create one. You can find detailed instructions here Herebut the basic steps include:

  1. Create a custom search style in your AdSense account
  2. Decide where to place the search unit on your content pages.
  3. Copy the AdSense code and paste it on your website
  4. Publish any changes to your site

Related search for content reports

Reports for this new feature are available. You’ll receive funnel reports for a related search block in your AdSense account.

Just go to “Reports” >> Create a custom report and add the “Ad Format” breakdown >> Edit Metrics >> Select “Funnel Metrics”.

An example of what is reported in AdSense for related search.Photo credit:, March 2022


Whether you’re new to monetizing your website content or already using AdSense, you should consider the new Similar Content Search feature. With the added benefits of increased engagement and additional revenue, you can rest assured that you’re growing your content with user experience in mind.

source: Google

Featured image: Casimiro PT/Shutterstock

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Categories: Adsense


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