Self Esteem Brands names Wpromote as Digital AOR

The agency will leverage paid media and data strategy excellence across its portfolio of consumer fitness, health and wellness brands

WOODBURY, Minn., May 24, 2023 /PRNewswire/ — Self Esteem Brands (SEB), the parent company of a global portfolio of fitness, health and wellness franchise brands with more than 5,500 locations around the world, has added Wpromote, the leading independent marketing agency, to its new digital agency appointed agency for records. Effective immediately and in partnership with marketing leadership across the portfolio, Wpromote is delivering all paid media and data strategy and management for Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U and Waxing The City.

“Wpromote’s successful track record with clients of all sizes, combined with its data-driven approach and deep consumer curiosity, made it clear that it was the right partner for us,” said April Anslinger, Global Chief Marketing Officer, Self Esteem Brands. “We look forward to working together and building impactful campaigns that drive our business growth.”

The Wpromote team is tasked with driving SEB’s overarching goal of revolutionizing the global fitness industry by utilizing a full range of digital media channels, from search and social media to programmatic and CTV, to engage with customers and increase business results.

SEB chose to work with Wpromote because the agency has a strong roster of world-class, full-funnel media experts and leverages the innovation power of Polaris, its award-winning proprietary technology platform, to take brands to new levels of consumer adoption and conversion bring. The combination of strategy, technology and data will help SEB deliver stronger media performance for each brand while analyzing insights at different stages of marketing maturity across the portfolio and driving overall profitability.

“We knew immediately that we speak the same language as SEB, from the cultural values ​​to our business approach,” he said Mike Stone, Chief Relationship Officer, Wpromote. “We have outlined a new approach to give every brand and franchisee the tools to meet the challenges and capitalize on opportunities nationally and locally. We are excited to show the world what this partnership with SEB will achieve: Together we will find something.” and pave new paths to profitability and growth for each and every brand.”

About Wpromote
Wpromote is a digital marketing agency dedicated to helping our clients think like a challenger: from corporate brands to fast-growing digital disruptors, we believe the right media strategy can help any business connect with customers. We combine world-class expertise and proprietary technology to drive profitable growth for leading brands such as Whirlpool, Quickbooks, Samsung, Spanx and TransUnion. For more information, see http://www.wpromote.com. Contact: Jessica Bruner, (email protected)

About brands with self-esteem
headquarters in Woodbury, Minnesota, USA, Self Esteem Brands is the world’s largest health and wellness franchisor and the parent company of Anytime Fitness, Basecamp Fitness, The Bar Method and Waxing the City. With a mission to improve self-esteem around the globe, Self Esteem Brands has more than 5,500 operating locations on all seven continents with its health and wellness brands. In addition, Self Esteem Brands owns Stronger U Nutrition, Healthy Contributions and Provision Security. For more information on Self Esteem Brands and its various franchise opportunities, visit https://sebrands.com/.

Contact:
Kelly Groehler
(email protected)
612-669-8602

SOURCE Self-esteem brands