Senior Manager, Oncology Digital Marketing in the US

Work on your magic with us!

Are you ready to explore, break barriers and discover more? We know you have big plans – so do we! Our colleagues around the world love to use science and technology to innovate to enrich people’s lives with our healthcare, life sciences and electronics solutions. Together we dream big dreams and are passionate about caring for our rich mix of people, customers, patients and our planet. That’s why we’re always looking for curious minds who want to join us in imagining the unimaginable.

As a unit for patients, our goal in healthcare is to help create, improve and extend life. We develop medicines, smart devices and innovative technologies in therapeutic areas such as oncology, neurology and fertility. Across 6 continents, our teams work together with passion and relentless curiosity to help patients at every stage of life. When you join our healthcare team, you will become part of a diverse, inclusive and flexible work culture that offers great opportunities for personal development and career advancement around the world.

Your role:

As rapporteur to the US Head of Omnichannel Customer Experience, US Oncology, you will focus on delivering innovative digital marketing and field enablement programs aligned with strategic goals for the US Oncology franchise. Your day-to-day operations will include running website, SEO/SEM, database marketing, email, social media and display advertising campaigns. You will work with internal teams, alliance partners and agency partners to create landing pages and optimize user experience. You will monitor and evaluate online media campaigns to keep them current and effective. They measure and report on the performance of all digital marketing campaigns and evaluate them against the objectives (ROI and KPIs). You will have the opportunity to bring innovative digital programs to the oncology industry through thought leadership, analysis of emerging market trends and alignment with branding strategies. You’ll identify trends and insights, and based on the insights, optimize spend and performance by staying abreast of new opportunities in the world of digital marketing.

• Analyze market data sources to continuously improve our ability to send targeted messages to specific, relevant customers
• Plan, run and measure experiments and conversion tests
• Leverage strong analytical skills to assess the end-to-end customer experience across multiple channels and customer touchpoints
• Identify critical conversion points and drop-off points and optimize the user experience
• Work with agencies and other vendor partners
• Assess new technologies
• Where appropriate, offer thought leadership and perspective for acquisition

Who are you:

Necessary:

• Bachelor’s degree required, Master’s or MBA preferred
• 3+ years in a combination of Operations, Analytics & Insights or Marketing, preferably at least 3 years in Pharma or Biotechnology.
• More than 3 years of specific experience in digital marketing
• Experience in search engine optimization, website development and email marketing
• Well-versed in using social media as a marketing tool
• Understand website metrics and best practices
• Strategic ability to define a clear path in a complex environment, use strong analytical skills to navigate complex challenges, overcome ambiguity and deliver well thought out business solutions.
• Ability to demonstratively creative and innovative solutions
• Experience with CRM technology relevant to field service teams and ability to leverage Big Data
• Strong business acumen with strong analytical flair and the ability to use quantitative analysis and sound business judgment when interpreting sales and market data for strategy development
• Extensive expertise in data and system architecture
• Proven strategic and operational skills leading multiple high-impact cross-functional projects simultaneously
• Experience auditing operational program performance to identify potential gaps and opportunities for program improvement
• Understanding of the current legal and regulatory environment
• Extensive experience in project and supplier management
• Requires advanced knowledge of Microsoft Office Suite (Outlook, PowerPoint, Word, Excel) and business writing skills

Preferred:

• Home office/head office experience desirable
• Location: Flexible, open to hybrid or remote.

onco2023

What we offer: We are curious minds with a wide range of backgrounds, perspectives and life experiences. We celebrate all dimensions of diversity and believe that it drives excellence and innovation and strengthens our ability to be leaders in science and technology. We strive to provide access and opportunities for everyone to develop and grow at their own pace. Join us in building a culture of inclusion and belonging that touches millions and empowers everyone to cast their magic and champion human progress!

Apply now and become part of our diverse team!

If you would like to learn more about what Diversity, Equity and Inclusion means to us, please visit https://www.emdgroup.com/en/company/press-positions.html