SEVENROOMS EXPANDS MARKETING SUITE WITH INTEGRATED EMAIL MARKETING
New email marketing tool offers SevenRooms customers important data insights and revenue potential
NEW YORK, March 14, 2023 /PRNewswire/ — SevenRooms, a global guest experience and engagement platform for the hospitality industry, has announced a new solution and expansion of its marketing suite for hoteliers worldwide: email marketing. The product will work in conjunction with SevenRooms automated emails, a series of personalized, trigger-based emails sent to clients on behalf of the operator to continue engaging guests after they have left a venue.
Email Marketing enables SevenRooms customers to send one-off, customized marketing emails directly within the SevenRooms platform, giving operators more control over how they use their guest data. Owning this guest data allows operators to build their brand through direct touchpoints with guests to drive loyalty and repeat visits. It also provides detailed insights into email performance with metrics important to your business, including viewing the reservations, coverage, and revenue associated with each email.
Email marketing empowers operators with a solution that connects to a restaurant’s entire technology stack, eliminating the need to use external email service providers that add work for staff trying to establish email preferences managed across multiple systems. It connects directly to SevenRooms’ CRM and operating system, giving operators full control over their messages and who receives them, using auto-tags or client tags to segment marketing audiences. Additionally, operators using email marketing have the option to either create fully customized emails with an easy-to-use visual editor or use curated templates.
The new product also enhances the guest experience of SevenRooms customers by allowing them to stay in touch with or up-to-date with their favorite venues, receive targeted news and promotions, or simply control the venues they are marketing from receive. By using email marketing, restaurants can use their guest data to create relevant, customized emails. For example, send guests who have purchased wine at least five times an invitation to dinner with their sommelier, or exclude guests with shellfish allergies from an email about their annual mussel baking.
“SevenRooms’ email marketing product provides restaurants with features that simply aren’t present on the email marketing platforms that restaurants have traditionally used,” he said Allison pageCo-Founder and Chief Product Officer at SevenRooms. “We enable restaurant marketers to leverage their robust SevenRooms guest database to quickly and easily create targeted campaign segments, eliminating the need to manually export and import mailing lists between systems. While other email service providers promise revenue, SevenRooms can back it up with accurate data on the revenue generated by each campaign to truly measure email marketing performance.”
“The combination of email marketing and automated emails from SevenRooms makes guests feel very connected to us,” he said Alyssa FenuSales and Marketing Manager at Mango’s Tropical Café. “Being able to choose who we want our emails to go to – a specific customer segment or our entire database – makes the process much easier. And it’s super easy to understand how many people have opened our emails and how many people have actually made a reservation and how much money we’re making because it’s all in one place.”
More information about SevenRooms and its services can be found at www.sevenrooms.com.
sevenrooms is a guest experience and engagement platform that helps hoteliers create exceptional experiences that drive revenue and generate repeat business. Trusted by thousands of hoteliers around the world, SevenRooms powers tens of millions of guest experiences each month, both on-site and off-site. From neighborhood restaurants and bars to multi-concept international hotel groups, SevenRooms is transforming the industry by enabling operators to take back control of their businesses to build direct guest relationships, deliver exceptional experiences and drive more visits and orders more often. The full range of products includes reservation, waitlist and table management, online ordering, mobile ordering and payment, review aggregation and marketing automation. Founded in 2011, SevenRooms is backed by Amazon, Comcast Ventures, PSG and Highgate Ventures. The company has global hospitality, hotel F&B, nightlife and entertainment clients including: MGM Resorts International, Mandarin Oriental Hotel Group and The Cosmopolitan of Las VegasWynn Resorts, Jumeirah Group, Wolfgang Puck, Michael MinaBloomin’ Brands, Giordano’s, LDV Hospitality, Zuma, Australian Venue Company, Altamarea Group, AELTC, The Wolseley Hospitality Group, Dishoom, Live Nation and Topgolf. www.sevenrooms.com
Director, Brand Marketing