Social Panga handles the digital marketing for Carl Zeiss Vision Care India

The agency will work on the creative digital communications that will set the tone for the global brand for its Indian audience.

Social Panga, the integrated creative and digital marketing agency, has taken on the digital marketing mandate for Carl Zeiss Vision Care India, the German manufacturer of optical systems and optoelectronics. The account was won after a multi-agency pitch.

The agency is now responsible for scaling the brand’s digital presence and developing innovative strategies and narratives. This includes the design of brand communication, reaction and reputation management. In addition, the agency will strive to grow the brand as the most popular eye care segment in India and help people “think outside the box”.

Speaking of the new partnership: Ritesh Dwivedi – Head of Marketing (Carl Zeiss Vision Care India), said: “ZEISS Vision Care India has a clear vision: to be the leading provider of eye care solutions in the country with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we can bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better in new ways. We intend to connect deeper with consumers and use social media and other digital channels to strengthen our customer relationships.”

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On receiving the mandate, Social Panga co-founder said: Himanshu Arora, said: “ZEISS is a stimulating addition to our portfolio and we are committed to creating a strong digital presence on social media platforms and other channels. Our vision for the brand is to provide strategic and creative positioning that tells the brand story in an intriguing and engaging way. We work to build strong connections and lasting brand loyalty with their broader audience. This is about looking beyond the ordinary with focus and clarity!”

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