Social Panga takes on the job of digital marketing

Mumbai/Bangalore: 22^nd May 2023: Social Panga, the integrated creative and digital marketing agency, has taken on the digital marketing mandate for Carl Zeiss Vision Care India, the German manufacturer of optical systems and optoelectronics.

The account was won after a multi-agency pitch.

Social Panga is now responsible for scaling the brand’s digital presence and developing innovative strategies and narratives. This includes the design of brand communication, reaction and reputation management. Additionally, the agency will strive to grow the brand as the most popular eye care segment in India and truly help people “think outside the box.”

Speaking of the new partnership: Ritesh Dwivedi – Head of Marketing (Carl Zeiss Vision Care India), said“ZEISS Vision Care India has a clear vision: to be the leading provider of eye care solutions in the country with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we can bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better in new ways. We intend to connect deeper with consumers and use social media and other digital channels to strengthen our customer relationships.”

When bagging the mandate, Himanshu Arora, co-founder of Social Panga, said“ZEISS is a stimulating addition to our portfolio and we are united in creating a strong digital presence on social media platforms and other channels.” Our vision for the brand is to provide strategic and creative positioning that tells the brand’s story told in a fascinating and engaging way. We work to build strong connections and lasting brand loyalty with their broader audience. This is about looking beyond the ordinary with focus and clarity!”