Sponsored Content: Make Your Email Marketing Work Smarter, Not Harder
Content provided by Dealer Spike
Do you find it difficult to follow up on every website lead when there is a lot of interest in your retailer? Instead of struggling to reach every buyer who submits a lead form, you can set up email triggers to automatically target buyers based on their website actions.
If you’re suffering from staffing shortages or increased demand for inventory, you may be wondering how to find the time to engage with every promising lead. Many merchants address this issue by mass emailing their entire customer base. However, Forbes warns that 71% of consumers find these impersonal brand experiences frustrating.
Improve your lead engagement
Automated email marketing differs from traditional emails in that it is based on the actions of your website visitors. The automation software tracks buyers’ actions and interests to send customized emails at key moments in the buying process.
Even if a lead isn’t ready to buy when they visit your website, an automated email tool can measure the level of interest and nurture the lead until it’s ready to buy. That’s why Campaign Monitor found that automated emails generate 320% more revenue than traditional emails.
Save time and energy for your team
Automated email marketing does the heavy lifting of prospecting leads so you can focus on other areas of your business. No matter the size of your team or how busy you are, you can implement an automated email strategy to drive qualified leads to your dealership, where you can welcome them.
Request your free guide
Download a free copy of our e-book, What Can Automated Email Marketing Do For Your Dealership? to learn more about the benefits and best practices of automated email marketing.