Celebrating its two decades of existence, it is a popular streetwear brand The hundreds has unveiled its next flagship store – in the Metaverse.
Today, The Hundreds announced the opening of an immersive 3D store somewhereA metaverse Platform that has turned to e-commerce and offers experiential ways to participate in product deliveries. As some.place’s private beta test goes live this week, The Hundreds will be the first showcase of how the platform engages with brands and communities.
Bobby “Bobby Hundreds,” Kim said decrypt in a statement that the virtual storefront is a replica of its real store in the Fairfax area of Los Angeles, with the goal of providing fans with an interactive and social shopping experience.
“We’re building our businesses the way we envisioned them in the metaverse,” he said decrypt. “This unique digital experience is actually designed to bring our community together, shop and connect, not for gamification.”
The Some.place storefront was rendered using Unreal Engine 5, the same software used by many of the biggest developers in the video game industry, and offers a level of detail and realism not found in Metaverse gaming experiences Decentraland And The sandbox.
But it’s not meant to be a purely realistic replica, as can be seen by the cracks in the road exposing lava below.
The Hundreds will use its some.place location to offer exclusive clothing items not available elsewhere, including some that are only available to own brand owners Adam Bomb Squad NFT collection.
Additionally, users can earn rewards through digital and real-world interactions, bridging the gap between both ends of brand exposure.
Some.place was founded in 2021 and is probably best known for having received a seal of approval from actress Brie Larson (“Captain Marvel”) in March 2022. larson shared a video from their “little corner” of the metaverse, but some fans didn’t appreciate their steps into one NFT-filled online space, prompt Backlash on social media.
“She was such an incredible advocate,” said Lana Hopkins, co-founder of some.place decrypt of Larson’s alliance with the platform. “I think their audience was a little early on the Web3 journey – but there’s hope, isn’t there?”
Some.place had more of a convivial vibe back then, but how The wider Metaverse hype has fizzled out Over the past year, Hopkins said the startup has truly embraced its new focus as a destination for brands to build online stores and experiences around physical and digital delivery. Both Hopkins and co-founder Juliana Di Simone are e-commerce veterans.
“In fact, we started chatting with Bobby about a year ago about how there really isn’t anything beautiful for brands — what feels like something elevated from an aesthetic point of view,” Hopkins said decrypt. “And that actually made sense to people outside the country too Web3 Bubble, so to speak.”
First, some.place is launching its mobile app, which has an Instagram-like social feed with immersive destinations for users to dive into. It’s also expanding to the web, gradually opening up to other brands to build on.
Generative AI tools will be on hand to help companies create their own custom worlds with less effort at some.orts previous NFTs– which unlocked personal gallery spaces like the one Brie Larson unlocked – were minted Flowfuture NFTs offered through the platform will be coined ether scaling network polygon.
Hopkins said she wasn’t thrilled with the “metaverse“Term that has been used for so many different types of experience that it has probably lost its meaning. For them, the goal of some.place is to give users and communities the ability to access immersive social opportunities and brand experiences directly from an accessible app.
“What we think of some.place,” she said, “is immersive experiences in the palm of your hand.”
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