Symphonic Digital Joins Worldwide Partners Independent Agency Network
Symphonic Digital recently joined the global network of independent agencies Worldwide Partners (WPI). Symphonic Digital is a performance driven digital marketing agency for agencies, startups and small to medium sized businesses.
Big agency experience, little agency feeling
The Symphonic Digital team, led by CEO and Co-Founder Steffen Horst, Partner and Chief Client Officer Dave Antil, and Chief Strategy & Media Officer Shawn Walker, has worked with many global agencies as well as Fortune 100 and 500 companies across diverse industries from the luxury to branding to highly competitive e-commerce campaigns. They understand the needs and demands placed on agencies to achieve client outcomes and make it their mission to make them more successful.
“Due to our joint experience in large agencies, we are very aware of the requirements and necessities of partnership and cooperation with other agencies,” said Steffen Horst. “We know how agencies work economically and practically; We know how agencies think and how big clients need to be served, but we do it with the passion and attention to detail you only get from a trusted agency team.”
Engage customers wherever they are online
Connecting with consumers today requires touchpoints across the nearly myriad of channels and devices they use throughout the day. Symphonic Digital offers a comprehensive range of digital marketing services including Paid Search, Paid Social, Organic Search (SEO), Display & Programmatic Advertising, Amazon Advertising, Native Advertising, Email Marketing, Conversion Rate Optimization (CRO) and Analytics.
Using an audience and data-driven approach, they create bespoke integrated digital marketing campaigns to find and actively engage with customers, maximize ROI and drive growth.
Deliver more when budgets are smaller
The looming recession makes marketers hesitant to push projects and campaigns forward. And when things do go ahead, the budgets are often much lower than originally planned or thought.
“We’ve already seen and heard from our agency clients that media budgets have been cut, are at risk or are no longer available,” said Dave Antil. “Given that many agencies receive a percentage of the media they manage, their revenue has already declined, yet clients still expect the same level of service.”
This is where Symphonic Digital comes in. Their data-driven, audience-centric, and performance-driven approach enables them to deliver value and real results.
Leads are not the endpoint
Too many B2B brands and agencies are too narrowly focused when it comes to lead generation. You see leads at the endpoint – load the sales team with leads and you’re done.
Not Symphonic Digital. They consider leads as an intermediate conversion point. “We believe it is the agency’s responsibility to identify only those high-quality leads that drive the company’s end goals, revenue and/or revenue,” said Steffen. “In this way, agencies generate real added value for the customer.”
Symphonic Digital has created this actual value for an extensive list of lead generation and agency clients including Nutanix, UCLA, BMC, Visual Lease, Duncan Channon, Waterhouse Brands and Hero Marketing to name a few.
The human in the heart
When you’re solely involved in digital marketing, it’s easy to focus on the numbers and neglect the actual consumers. That’s not Symphonic Digital’s approach. “People are at the heart of what we do as advertisers,” added Dave. “We never forget that at the end of our campaigns there is a person with their own experiences, emotions and desires.”
This human connection is one of the main reasons why they decided to join Worldwide Partners as well. “Open communication and collaboration are at the core of how we work,” said Steffen. “By connecting and collaborating with other WPI partners, we hope to expand the number of tools we can offer our clients and leverage this expansion for other WPI agencies as well,” shared Steffen.
“Symphonic Digitals’ track record in performance-based media and their focus on partnering with other agencies is the perfect match for Worldwide Partners,” said John Harris, President and CEO of Worldwide Partners. “We are excited to bring their expertise in digital media marketing to our global network of more than 80 independent agencies.”