Digital Marketing
Digital Marketing Has Changed: 3 Things CP Companies Need To Do To Adapt – Advertising, Marketing And Branding
The COVID pandemic led to an overnight shift in demand from brick-and-mortar to online: In the second quarter of 2020 E-commerce sales increased 44% YoYand consumer goods companies (CP) competed to develop a digital-first strategy. Many were underprepared and ill-equipped for competing retailers who had been around for decades. They Read more…