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Building an Omnichannel Messaging Strategy: Is Retail Missing Out?
Digital Marketing

Building an Omnichannel Messaging Strategy: Is Retail Missing Out?

At a time when the line between digital and physical retail is blurring, seamless customer experiences and tailored marketing are paramount. address this, Omnichatan omnichannel messaging integration platform, showcased its latest solutions and achievements at an event attended by social media giant Meta and leading retail brands Sa Sa and Read more…

By Amirshop, 2 weeks ago
Watson's China focuses its digital strategy on the WeChat ecosystem to keep in touch with shoppers
Digital Marketing

Watson’s China focuses its digital strategy on the WeChat ecosystem to keep in touch with shoppers

WeChat is a versatile social media, messaging and payment app developed by the Chinese Tencent Group. Since then it has become an invaluable tool for brands to reach their consumers. “In the digital space, our strategy is to focus on building customer connectivity in the private sphere via the Wechat Read more…

By Amirshop, 2 weeks ago
The Drum |  Hybrid Realities: How real-world marketing merges with digital marketing
Digital Marketing

The Drum | Hybrid Realities: How real-world marketing merges with digital marketing

‘Phygital reality’ was the buzzword of the day a few years ago and has more recently been replaced by the more inclusive catchphrase ‘hybrid’. Whatever you call these blended experiences (and maybe you’re already calling them something new), for many the merging of the digital and physical worlds has become Read more…

By Amirshop, 2 weeks ago
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