The interaction between organic and paid Google search

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With Google dominating search engine market share, it’s no wonder every business wants to appear on their search engine results pages as often as possible. But small and medium-sized companies need a well thought-out strategy in order to be able to compete with larger corporations. By tracking both SEO and PPC, you can maximize visibility in search results and level the playing field a bit.

While many marketers know that SEO and SEM work better together, the relationship between organic and paid search is complex and can have a significant impact on your success in the SERPs. The White paper by Semiify offers practical insights on how to win in both categories by examining the relationship between SEO and PPC. It explains how organic search results affect ad click performance and how you can use your PPC success as a basis for your SEO strategy.

Visit Digital Marketing Depot to download Get the most out of your marketing: The interaction between organic and paid Google search and learn how to win in both categories.

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Digital Marketing Depot

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features an extensive library of hosted whitepapers, ebooks, original research, and webinars on a wide range of digital marketing topics – from advertising, analytics, data and content management to email -Marketing, SEO and more PPC campaign management and much more. visit us in

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