The main differences between Google Ads and AdSense
It’s easy to confuse two things that sound the same. Take Google Ads and Google AdSense for example.
Both obviously come from the world’s largest search engine and concern ads, so you can swap them out, right?
No, because they are far more different than similar.
Digital Authority Partner talks at length about their differences. This article compares both based on their business model, users, and cost (or revenue). You’ll also learn how to use both to grow your online business.
How do you work?
First of all, what is the business model of Google Ads and Google Adsense? How does each work?
Google Ads is a paid advertising platform that places business ads on Google.com and its vast network, as well as partner sites. It is based on a pay-per-click (PPC) model, meaning advertisers only pay when someone clicks on those ads.
The tool also has customizable parameters. For example, advertisers can target specific keywords, locations, and demographics. They can also set their budget, use ad extensions, choose which keywords to bid on, and manage ad content.
Overall, Google Ads is effective in reaching potential customers and grow a business. It helps businesses control their spending and improve their bottom lines.
What is Google AdSense?
Google AdSense is very different. The program allows website owners to place targeted ads on their websites and on Google products like YouTube.
The search engine manages and maintains the platform while the ads come from Google Ads. In other words, your website becomes an affiliate site.
Many people join the Google AdSense program because they can monetize their website without having to sell ad space directly to companies. They can also control the ads that are allowed to appear on their site. They can even block content or keywords unrelated to their target audience.
Who uses Google Ads and Google AdSense?
You call Google Ads users advertiserswhile referring to those who participate in the Google AdSense program Publisher.
Advertisers include small businesses, large corporations, and agencies looking to reach potential customers on Google. These can be local companies or global brands. The platform is flexible enough to work for all types of organizations.
Publishers are website or Google account owners who want to monetize their traffic. These people don’t necessarily sell products or services online. They can also be bloggers, social media influencers, or even infopreneurs.
Some people are both advertisers and publishers. For example, a business owner can advertise on Google while also placing ads on their business’ website. In other words, they can make money by promoting their products or services.
How much does the service cost?
Google Ads comes with a cost. The amount depends on your keyword bid, ad relevance, and the landing page where the ads also appear.
A Verizon study provides more detailed information on Google Ads spend. So it could be costs you less than $1 per click when you advertise on other people’s websites. It’s about the exact amount when you’re running ads in banners, videos, and apps.
Your spend could double if you plan to show your ads in search results. This is understandable as you may need to bid on more competitive keywords.
Your CPC could reach at least $50 if you target highly competitive keywords in industries with high Customer Lifetime Values (CLVs). However, you can lower the amount and improve your ranking by creating compelling, targeted ads.
In general, a small business spends around $10,000 a month on paid Google search. Big brands typically spend a whopping $50 million annually.
How Much Do You Earn With AdSense?
There is also a cost associated with running an AdSense program. You may have to pay for a domain and web host. You might even invest in marketing to get more people to click your ads.
However, Google inherently pays you to show the ads. However, how much you get depends on many factors, such as web traffic and ad position. People are more likely to click on the ones that are above the fold as they don’t like to scroll down.
The location of your website visitors also plays a role. For example, an ad might pay an affiliate $0.30 in the United States and only $0.10 in other countries.
Another factor that can affect your earnings is the type of ad. Depending on the site, more visual ads may offer higher prices.
Finally, your earning percentage may vary. Contrary to what you might think, you don’t pocket all the sales.
Instead, you share it with Google, which uses the money to improve the program. Publisher under Google AdSense for content gets 68%. Those who participate in AdSense for search results receive 51%.
Can you use both to grow your online business?
The answer is yes. Many people use both Google Ads and AdSense to increase their online presence.
Google Ads will help you attract more website visitors. By increasing your traffic, you also increase the number of potential customers.
With AdSense, you can monetize your website even if you don’t sell anything. When you create content, you can run it on your website or video channel.
You can also use AdSense to supplement your Google Ads income. For example, if the CPC for your keywords is low, you can compensate by running more ads on your site.
The key is to know your current business goal. Use AdSense to generate cash flow and Google Ads to aggressively promote your business online.
Google Ads and AdSense are two different programs with different purposes. Google Ads is a paid service designed to help you grow your business. AdSense is a way to monetize your website.
You can use both to achieve your online goals. However, you need to define your marketing goals to know what to focus on.
Sometimes it can be difficult to manage a PPC campaign on your own or grow your AdSense business if you are unfamiliar with the process. Remember that you can always enlist help from a reliable digital marketing agency to make the job easier for you.