Top 7 Marketing Managers of Healthcare Solutions Companies
Marketing plays a huge role in the growth of the healthcare industry. As healthcare marketing executives continue to create unique marketing strategies, the healthcare solutions sector will continue to remain competitive and provide quality healthcare services that benefit everyone. From consulting to software services, here are the top marketing executives from healthcare solutions companies.
1. Bill Beck, Chief Marketing Officer at Elevance Health
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Industry veteran Bill Beck is Chief Marketing Officer and Senior Vice President at ElevanceHealth. He joined in June 2019 and has since assumed full marketing responsibility for brand building, business growth and strategy development for its products and services.
Beck’s marketing leadership also includes Elevance Health’s subsidiaries, divisions and specialty companies, including Anthem Blue Cross, Blue Shield, Wellpoint, Carelon and more. His marketing focus is on improving customer experience and health outcomes for employers, individuals, families and communities.
Prior to joining Elevance Health, Beck worked at Whirlpool Corporation, where he held several senior leadership positions across various divisions and sectors of the company. He previously worked at Pepperidge Farm where he built his career in marketing and held progressively middle management responsibilities in one of the top marketing executives.
2. Matt Maurer, Chief Marketing Officer at ICF
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Chief Marketing Officer Matt Maurer oversees marketing activities ICFoperates in various industries. As of November 2016, he has led all of the company’s internal and external communications, branding, digital, PR, executive communications, sales and other marketing-related ventures.
Prior to joining ICF, Maurer was vice president of corporate communications at Opower for over two years. Other previous positions he has held include director of communications at Blackboard, managing director of media relations and public affairs at CommunicationWorks, LLC, and senior fellow at Widmeyer Communications.
Maurer’s extensive marketing and demand generation experience has proven essential to ICF’s consulting business for industries including federal healthcare, the public sector and more. His more than two decades of communications experience has made him one of the top marketing executives in the healthcare consulting industry.
3. Michael Park, Chief Marketing Officer at ServiceNow
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Michael Park manages all marketing activities of ServiceNow, a software company aiming to streamline digital workflow in businesses such as healthcare, retail, financial services and more. His core tasks include the conception of brand strategy, purpose, targeting, message solution and customer benefit.
A veteran with over two decades of experience, Park provides ServiceNow with marketing expertise including win and loss management, product and go-to-market. Before assuming his current position as Chief Marketing Officer in January 2022, he was the company’s Senior Vice President of Product, Solutions & Digital Marketing.
Park previously served as Chief Product & Marketing Officer at EagleView. He had increasing responsibility for large software companies such as IBM, HP, Microsoft, SAP, Siebel Systems and P&G. Throughout his career, he has held product management and marketing positions, making him a sought-after marketing manager in this field.
4. Tracy Francis, Chief Marketing Officer at McKinsey & Company
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Tracy Francis is Chief Marketing Officer and Senior Partner at McKinsey & Company. She is responsible for aspects of the business relating to global strategy, communications, brand reputation, engagement, digital marketing and other corporate marketing initiatives. Her expertise spans healthcare, operations, retail, life sciences, consumer products and more.
Francis’ primary responsibilities include leading McKinsey & Company’s environmental, social and governance (ESG) efforts. As the company’s ESG leader, Francis creates actionable client services to implement sustainable and inclusive growth. She leads holistic market dynamics, scales digital transformations and drives development.
Francis joined McKinsey & Company in 1997, relocating to the company’s São Paulo office. During her tenure, she founded the Healthcare Practice and led the Consumer Goods Practice in Latin America. Her portfolio and previous experience are focused across different sectors of the healthcare industry, demonstrating her expertise in the field.
5. Karen Britton, Vice President of Marketing and Communications and Chief Digital Officer at LMI
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As Chief Digital Officer and Vice President of Marketing & Communications at LMI, Kate Britton leads a team responsible for online platforms, branding, external communications and governance. Her management focus is on the company’s digital presence and corporate communications.
Britton’s defense and healthcare background was acquired while working with Naval Sea Systems Command. She also worked in the President’s Executive Office, the White House, where she served as Deputy CIO and Chief Information Officer and Special Assistant to President Barack Obama.
I will join LMI in 2018, Briton As Vice President of the Digital Services Division, he was primarily responsible for advising federal customers on IT roadmaps, enterprise architecture and digital solutions. Her breadth of experience has been an integral part of the firm’s consulting business, particularly in the defense, technology and healthcare industries.
6. Mary Lange, Vice President of Public Relations and Marketing at Carahsoft Technology Corp.
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Mary Lange is Vice President of Public Relations and Marketing at Carahsoft Technology Corporation. She leads the marketing efforts of one of the most successful solution providers for federal, state and local industries including defense, cybersecurity, education, healthcare and more.
Since joining in 2005, Lange has worked with the executive team to secure government contracts for Carahsoft Technology Corp. to secure. Their marketing efforts have made the company one of the fastest growing players in its industry. Agencies she has worked with include the US Department of Defense and the US General Services Administration.
Before joining Carahsoft Technology, Lange worked in the marketing departments of several companies. Previously, she was vice president of marketing at DLT Solutions and Xacta Corp. Her earlier career included more than nine years as Manager of Customer Communications at SDRC.
7. Matt McQueen, Chief Communications & Engagement Officer at Peraton
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As Peraton’s Chief Communications & Engagement Officer, Matt McQueen oversees corporate communications with a focus on the success of the customer mission in the company’s areas of expertise. He manages all engagement activity across enterprise platforms across intelligence, communications, healthcare and home related industries.
for the longest time McQueen was with Northrop Grumman and had held communications and government relations roles for 18 years. He joined Peraton in December 2017 as Vice President and Chief Communications Officer and was promoted to his current position around May 2021.
In addition to serving as Peraton’s marketing director, McQueen is the company’s senior communications consultant and is the chairman of the board of honors college at George Mason University. Previously, he was a former communications director in Northrop Grumman’s Cyber and Intelligence Solutions and Space ISR divisions.