Trident University International announces the addition of a Digital Marketing major to its Bachelor of Business and MBA programs

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Trident University International announces a focus on digital marketing in its BSBA and MBA.

CHANDLER, Arizona., May 15, 2023 /PRNewswire-PRWeb/ — Trident University International, a member of American InterContinental University System (Trident) has added a digital marketing focus to its BSBA and MBA programs to support students interested in studying digital marketing. The program is aimed at marketing students, entrepreneurs looking for marketing basics and IT professionals who want to expand their knowledge.

Registration for these concentrations was opened on April 24, 2023and the first lesson begins on June 19, 2023. Eligible students can take advantage of Trident’s Fastrac program to potentially shorten their completion time for these programs.

“The Digital Marketing major is an addition to our curriculum in response to industry needs in this growing field and our desire to prepare our students for the evolving job market,” explains Dr. Sabrina SegalFaculty Chair, Trident University.

The BSBA concentration comprises a total of four courses in addition to the BSBA core course requirements. Courses cover topics such as search engine optimization (SEO), social media, digital media, and marketing analysis. The BSBA in Digital Marketing totals 120 credit hours.

The MBA focus includes a total of three courses in addition to the MBA core course requirements. Digital Marketing course topics include Social Media Marketing Management, Online Marketing SEO and SEM, and Digital Brand Building. The MBA in Digital Marketing is a total of 44 credit hours.

About Trident University International
Founded in 1998, Trident University International is a member of American InterContinental University System accredited by the Higher Learning Commission ( Trident leverages the EdActive™ learning approach, which uses case-based learning in an online environment to teach reality-based critical thinking skills designed to improve student life and education. Trident offers quality associate’s, bachelor’s, master’s and doctoral programs and certificates delivered by a qualified team of faculty, over 80% of whom have doctoral degrees. Trident has over 32,000 graduates, more than 27,000 of whom are military personnel, and has received recognition from the Washington Monthly and Military Times for their commitment to student success. Visit or call (855) 290-0290 to learn more about Trident’s wide range of educational offerings.

media contact

Jen CrossTrident University International, 800-579-3197,

SOURCE Trident University International

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