Ad-Speak

Dion Wired: The visitor

Ads of the world - 1 hour 26 min ago

Advertising Agency: Ireland Davenport, Johannesburg, South Africa
Agency Producer: Loli Bishop
Creative Directors: Matthew Brink, Adam Livesey
Production Company: Egg
Director of Photography: Wille Nel
Executive Producers: Colin Howard, Nicci Cox, Kerry Hosford
Post Production: Sinister Studios
Editing: left Post
Editor: Saki Bergh
Music: Adam Howard

Categories: Ad-Speak

ManServants: No strippers

Ads of the world - 1 hour 50 min ago

The service is set to launch officially in the fall.

Copywriters: Josephine Wai Lin, Dalal Khajah
Designer: Aran Yeo
Creatives: Christina Nickas, Erin Robinson
Director: Mickey Finnegan
Released: July 2014

Categories: Ad-Speak

Virgin Holidays: Holiday Spam

Ads of the world - 2 hours 4 min ago

Don't be sorry. #showoff with pride. You look delicious.

In response to Three’s ‘Sorry for the holiday spam’, Virgin Holidays is saying take pride in showing off your best self on holiday.

Advertising Agency: M&C Saatchi/LIDA, London, UK
Senior Account Manager: Emily Stewart
Copywriter: Dan McCormack
Art director: Luke Boggins
Planner/CSU Director: Adam Reader

Categories: Ad-Speak

Happy birthday email lands lender in trouble - Belfast Telegraph

Ad-News - 5 hours 22 min ago

Belfast Telegraph

Happy birthday email lands lender in trouble
Belfast Telegraph
The Advertising Standards Authority also said that the ad for Pounds to Pocket – owned by CashEuroNet – "promoted the process of borrowing as trivial and without responsibility". ... Problems with commenting? customercare@belfasttelegraph.co.uk.

Categories: Ad-Speak

Advertising veteran Stuart Duncan dies aged 85 - CampaignLive

Ad-News - 8 hours 6 min ago

Advertising veteran Stuart Duncan dies aged 85
CampaignLive
He is best remembered as having been in charge at Crawfords when, as part of DGC Holdings, which also included Dorlands, it was acquired by Saatchi and Saatchi in what was the biggest takeover in UK advertising history at the time. Duncan's son, Grant ...

Categories: Ad-Speak

Prime TV / Modern Family: Favourite Child Detector

Ads of the world - Sun, 2014-07-27 17:46

See the work at https://favouritechilddetector.com

The Favourite Child Detector analyzes parents’ Facebook behavior – including “likes,” tags, comments and photos – to determine which child they favor. The device can test almost anyone - your friends, colleagues, even your dog.

Advertising Agency: FCB, New Zealand
Executive Creative Director Asia Pacific: James Mok
Executive Creative Directors: Regan Grafton, Tony Clewett
Copywriter: Alan Jones
Art Director: Angelo An
Senior Digital Designer: Andrew Jackson
Digital Producer: James McMullan
Account Manager: Steph Hueber
Head of Digital Production: Haydn Thomsen
Group Account Director: Toby Sellers
Media Manager: Roxane Vosper
Senior Digital Media Planner / Buyer: Lucy Leckie

Categories: Ad-Speak

Bay Area Council: Sing

Ads of the world - Sun, 2014-07-27 17:40

Advertising Agency: Goodby Silverstein & Partners, USA
Co-Chairman: Jeff Goodby
Creative Director: Nick Klinkert
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Designers: Mandi Lin, Steven Bonner
Digital Artist: Jessica Pettigrew
Brand Strategy Director: Stephanie Phillips
Senior Communications Strategist: John-James Richardson
Director of New Business: Todd Grantham
Account Director: Michael Crain
Account Manager: Kristy Green
Project Integration Director: Caitlin Barry
Director of Communication: John Kovacevich
Executive Producer: Hilary Coate
Business Affairs: Judy Ybarra

Categories: Ad-Speak

Bay Area Council: Read

Ads of the world - Sun, 2014-07-27 17:40

Advertising Agency: Goodby Silverstein & Partners, USA
Co-Chairman: Jeff Goodby
Creative Director: Nick Klinkert
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Designers: Mandi Lin, Steven Bonner
Digital Artist: Jessica Pettigrew
Brand Strategy Director: Stephanie Phillips
Senior Communications Strategist: John-James Richardson
Director of New Business: Todd Grantham
Account Director: Michael Crain
Account Manager: Kristy Green
Project Integration Director: Caitlin Barry
Director of Communication: John Kovacevich
Executive Producer: Hilary Coate
Business Affairs: Judy Ybarra

Categories: Ad-Speak

Bay Area Council: Talk

Ads of the world - Sun, 2014-07-27 17:40

Advertising Agency: Goodby Silverstein & Partners, USA
Co-Chairman: Jeff Goodby
Creative Director: Nick Klinkert
Copywriter: Simon Bruyn
Art Director: Andrew Livingston
Designers: Mandi Lin, Steven Bonner
Digital Artist: Jessica Pettigrew
Brand Strategy Director: Stephanie Phillips
Senior Communications Strategist: John-James Richardson
Director of New Business: Todd Grantham
Account Director: Michael Crain
Account Manager: Kristy Green
Project Integration Director: Caitlin Barry
Director of Communication: John Kovacevich
Executive Producer: Hilary Coate
Business Affairs: Judy Ybarra

Categories: Ad-Speak

Amnesty International Uruguay: Portraits Against Oblivion

Ads of the world - Sun, 2014-07-27 17:34

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Sebastián Mir, Diego Román
Creative Director: Gonzalo López Baliñas
Art Directors: Álvaro Díaz, Luis Meyer, Bernardo Álvarez, Christian Randy Grillé
Copywriters: Diego Acosta, Diego Almagro, Josefina Pascale
Photographer: Carlos Porro
Account Managers: Marcelo Bonomi
Published: March 2014

Categories: Ad-Speak

IANA: More than you can imagine

Ads of the world - Sun, 2014-07-27 17:29

Intermodal EXPO is the essential event for the entire global intermodal supply chain. This year IANA has enhanced the entire experience to bring even more value to attendees.

Advertising Agency: Home Front Communications, Washington, USA
Creative Director: Kevin Richards
Associate Creative Director / Copywriter: Mike Tsapos
Senior Art Director: Patrick Everson
Copywriter: Surinporn Bridge
Production Company: Cerebral Lounge
Account Director: Dianne Mikeska
Project Manager: Emily Freedner
Published: November 2013

Categories: Ad-Speak

TV-like buying continuing to dominate UK online video advertising - Rapid tv news

Ad-News - Sun, 2014-07-27 08:42

TV-like buying continuing to dominate UK online video advertising
Rapid tv news
The findings mirror those in the video advertising platform provider's first quarter 2014, which found that 96% of advertisers bought video ads based on a guaranteed CPM: more or less the way in which they would which they do on TV. The share of ...

and more »
Categories: Ad-Speak

Reinvention

I just watched a documentary called The Great Hip Hop Hoax:

It’s the story of a couple of lads from Scotland who found that no one would take them seriously if they rapped in a Scottish accent, so they instead began rapping in American accents and pretending they were from California. Success ensued, and they ended up living 24/7 as their American alter egos – Silibil and Brains. They got a top manager, a record deal from Sony and appeared on MTV, but eventually it all went tits up and now one works on an oil rig while the other still clings to his dreams of stardom.

I mention this because it’s not the only case of an accent-changing rapper I’ve noticed in recent weeks: the summer’s biggest track in America, spending seven weeks at number one, is this charming ditty from a lady called Iggy Azalea:

If you listen to that with your eyes closed you probably think that Iggy is black, and even with your eyes open you’d assume she’s American. If you did either, you’d be wrong: she’s from a small town in Australia, and faces constant accusations of being fake (interesting that the first line of the song is ‘First thing’s first, I’m the realest’). Here are a couple of the comments that mention this:

Screen Shot 2014-07-26 at 07.54.03

 

Screen Shot 2014-07-26 at 07.52.45

 

Screen Shot 2014-07-26 at 07.54.44

 

So, unlike Silibil and Brains, everyone is aware of her ‘fake’ provenance, but many millions appear not to give a toss – and this is in the world of rap, where authenticity is highly prized. When 50 Cent rapped about his edgy lifestyle it became more interesting because he was an ex-drug dealer who had been shot eight times. Then again, 2Pac was actually a middle-class graduate of a performing arts school, and not so much the ghetto thug his records portrayed, but like Azalea, millions happily bought into his image.

Outside the rap world Elton John’s speaking voice is the camp old man from Pinner that he actually is, whereas his singing voice is the Louisiana foghorn that’s appropriate to the kind of songs he’s chosen to sing. And when OK Computer came out I remember Thom Yorke explaining that he’d tried to sing each song in a different voice in order to best convey each appropriate emotion. One could argue that the voice is just another instrument, like a piano or guitar, and therefore it can and should be adjusted accordingly.

The area of reinvention is an interesting one: massive stars like Madonna and David Bowie routinely practised it several times a year, almost as if the rebranding was a part of their artistic expression, and they have been lauded for it. But when Dylan went electric he was booed by the folk audience who thought he’d betrayed them.

One school of thought suggests that we’re all fabrications, our choices of clothes, accents and interests representing an image we create all day every day, with no more basis in reality than Iggy’s accent or Ziggy’s make up. And if that’s the case it doesn’t matter which choice you make. Some might accuse those who adopt whatever is supposedly ‘cool’ of making a desperate attempt to be liked or respected, but ‘cool’ is a pretty amorphous concept, so where do we draw the line between the divisive and the simple expression of taste (whatever that is)?

I realise it’s strangely appropriate to be writing this post on my first day living in a new country, where I fully expect at least one of my kids to take on an LA accent within the next few months. But taking on the mores of a community that isn’t precisely where you were born must to some degree be inevitable, so why not embrace it, dude?

Categories: Ad-Speak

Seattle Cancer Care Alliance: Do One Thing

Ads of the world - Sat, 2014-07-26 21:38

Advertising Agency: Frank Unlimited, Seattle, USA
Creative Director / Art Director: Zach Hitner
Creative Director / Copywriter: Forrest Healy
Agency Producer: Nick Hunt
Animation: Kalakala Co.
Artist: Drew Christie
Sound: Pure Audio
Engineer: Scott Weiss
Music: Matt Hutchinson
Published: May 2014

Categories: Ad-Speak

Hardee's Texas BBQ Thickburger: I Love Texas

Ads of the world - Sat, 2014-07-26 04:04

Advertising Agency: 72andSunny, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Chief Strategic Officer: Matt Jarvis
Group Creative Directors: Mick DiMaria, Justin Hooper
Creative Director: Mark Maziarz
Lead Designer: Anthony Alvaraz
Copywriter: Teddy Miller
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Film Executive Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Strategy Director: Matt Johnson
Strategist: Josh Hughes
Director of Business Affairs: Michelle McKinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Managing Director: James Townsend
Communications Manager: Kayla Lostica
Production Company: HIS Productions
Director: Chris Applebaum
President: Stavros Merjos
Executive Producer/Managing Director: Rebecca Skinner
Executive Producer: Roger Zorovich
Head of Production: Doron Kauper
Producer: John Hardin
Editorial: Freditor
Producer: Yole Barrera
Editor: Fred Fouquet
POST FX: Brickyard
VFX Artists: Patrick Poulatian, Mandy Sorenson, George Fitz
Producer: Diana Young
Telecine: CO3
Colorist: Mike Pethel
Senior Producer: Matt Moran
Sound Design/Mix: ON Music & Sound
Mixer: Chris Winston
Music: Squeak E. Clean Productions
Composers: Justin Hori, Charles Rojas
Vocals: Daisy Hamel-Buffa
Senior Music Producer: Chris Shaw

Categories: Ad-Speak

Problem gambling: Amid heavy advertising and a surge in remote sports betting ... - The Independent

Ad-News - Fri, 2014-07-25 23:06

The Independent

Problem gambling: Amid heavy advertising and a surge in remote sports betting ...
The Independent
However, we can only guess at the effects of television advertising by large British-based gambling companies during football and tennis matches. "Sports betting is increasing among the general population," says Ms Smethurst at the Gordon Moody ...

Categories: Ad-Speak

Homeowner accidentally takes naked bathroom selfie and posts online when ... - Mirror.co.uk

Ad-News - Fri, 2014-07-25 18:04

Homeowner accidentally takes naked bathroom selfie and posts online when ...
Mirror.co.uk
It is always difficult selling your home but it probably doesn't help if your online brochure includes naked pictures of yourself in the bathroom. This homeowner in Texas was desperate to sell his apartment and went to great lengths photographing each ...

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Categories: Ad-Speak

Volkswagen Genuine Parts: Pin

Ads of the world - Fri, 2014-07-25 16:47

Just because it fits, doesn't mean it'll work.
Choose Volkswagen Genuine Parts.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Producer: Heleen Destroo

Categories: Ad-Speak

Volkswagen Genuine Parts: Spider

Ads of the world - Fri, 2014-07-25 16:47

Just because it fits, doesn't mean it'll work.
Choose Volkswagen Genuine Parts.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Producer: Heleen Destroo

Categories: Ad-Speak

Volkswagen Genuine Parts: Cactus

Ads of the world - Fri, 2014-07-25 16:46

Just because it fits, doesn't mean it'll work.
Choose Volkswagen Genuine Parts.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriter: Sanjiv Mistry
Art Directors: Jamie Mietz, Prabashan Gopalakrishnan Pather
Producer: Heleen Destroo

Categories: Ad-Speak
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