Ad-Speak

Facebook earnings surge on mobile advertising - BBC News

Ad-News - Wed, 2014-04-23 23:37

BBC News

Facebook earnings surge on mobile advertising
BBC News
Social networking giant Facebook reported profits of $642m (£383m) during the first quarter of 2014, beating analyst expectations. The firm said surging mobile advertising helped push first quarter revenue 72% higher, to $2.5bn. Mobile now makes up 59 ...
Facebook first revenue grows 72 percent on rising mobile adsReuters UK
Facebook profits triple as half of internet world now uses websiteTelegraph.co.uk
Facebook Profits Triple As Apple Sales JumpYahoo News UK
Wall Street Journal -PC Advisor -The Independent
all 201 news articles »
Categories: Ad-Speak

Seth & Riley’s Garage Hard Lemon: Kind of genius slow motion

Ads of the world - Wed, 2014-04-23 16:28

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.

Advertising Agency: Duval Guillaume, Belgium

Categories: Ad-Speak

Seth & Riley's Garage Hard Lemon: Kind of genius way to travel

Ads of the world - Wed, 2014-04-23 16:28

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.

Advertising Agency: Duval Guillaume, Belgium

Categories: Ad-Speak

Seth & Riley's Garage Hard Lemon: Kind of genius way to fly

Ads of the world - Wed, 2014-04-23 16:28

Today, it seems a garage is all it takes to be a real genius. Think Facebook, Google, Apple and other startups. But what about the other geniuses… the kind of geniuses? Introducing: Seth & Riley's Garage. An old lemonade recipe with a pinch of alcohol. Basically, a kind of genius drink. With this new hard lemonade, Carlsberg Breweries is launching its first global venture into the ‘hard drinks’ category.

Advertising Agency: Duval Guillaume, Belgium

Categories: Ad-Speak

Hi - Dutch telecom provider: Ronnie Flex app demo

Ads of the world - Wed, 2014-04-23 16:12

The unique aspect of this next generation music video is that all technical features of the smartphone are used. For instance, during the story you can choose between two different girls by swiping, pinching a hamburger smaller or bigger, blow away smoke through the microphone, look around 360 degrees, scratch a record and collect Easter eggs – that will give you access to exclusive content and prizes at the end of the video.

Advertising Agency: FHV BBDO, Netherlands
Concept: Rogier de Bruin, Emilio de Haan, Joeri van Oostwaard
Copywriter: Rogier de Bruin
Art directors: Hakan Coskunsoy, Emilio de Haan
Strategy: Derk van Beek
Account: Elwira Stuur, Niels Heimens
RTV Producer: Peter Burger
Online producer: Hans Dekker
Animation: Rens Wegerif
Production: Habbekrats
Director: Jeroen Houben
Producers: Julius Ponten, Philip Harthoorn
Offline editor: Wouter van Luijn
Grading: Joppo
Technique: thispagecannotbefound.com
Digital designer: Marc Vermeeren
Music: Ronnie Flex

Categories: Ad-Speak

WeChat: Crazy For WeChat – Lawyers

Ads of the world - Wed, 2014-04-23 16:09

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Ross Chowles
Art Director: Steven Tyler
Copywriter: Gerhard Pretorius
Producers: Lauren Trevelyan, Julie Gardiner
Account Director: Mareli Jordaan
Production House: Giant Films
Director: Peri van Papendorp
Producers: Laura Sampson, Di du Toit
Published: March 2014

Categories: Ad-Speak

WeChat: Crazy For WeChat – Mark

Ads of the world - Wed, 2014-04-23 16:08

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Ross Chowles
Art Director: Steven Tyler
Copywriter: Gerhard Pretorius
Producers: Lauren Trevelyan, Julie Gardiner
Account Director: Mareli Jordaan
Production House: Giant Films
Director: Peri van Papendorp
Producers: Laura Sampson, Di du Toit
Published: March 2014

Categories: Ad-Speak

Hermès 2014 collection mutates in a quirky film by Julien Vallée

Adverblog - Wed, 2014-04-23 16:03

Vimeo img Adverblog

Hermès is an interesting brand.  Every year it crafts its collection and communication around one creative theme.  The theme for 2014 is ‘Métamorphose’. The digital campaign to promote the 2014 summer collection enlisted Director Julien Vallée, who created a quirky film … Continue reading →
Categories: Ad-Speak

National Center of Historical Memory: Eraser

Ads of the world - Wed, 2014-04-23 15:36

There are painful histories that become forms of inspiration, transforming war into the beginning of peace.
6th Memorial Week. Lessons of life that one should never forget.

Centro Nacional de Memoria Histórica is a Government Organization helping war victims in Colombia.

Advertising Agency: Pubblica, Bogotá, Colombia
Creative Director: Ronald Bastidas Vélez
Art Director: Christian Vanegas
Copywriters: Ronald Bastidas Vélez, Juan Suárez
Illustrators: Christian Vanegas, Ángela Mejía, Andrea Gómez, Angie Galvis
Published: April 2014

Categories: Ad-Speak

National Center of Historical Memory: Maracas

Ads of the world - Wed, 2014-04-23 15:36

There are painful histories that become forms of inspiration, transforming war into the beginning of peace.
6th Memorial Week. Lessons of life that one should never forget.

Centro Nacional de Memoria Histórica is a Government Organization helping war victims in Colombia.

Advertising Agency: Pubblica, Bogotá, Colombia
Creative Director: Ronald Bastidas Vélez
Art Director: Christian Vanegas
Copywriters: Ronald Bastidas Vélez, Juan Suárez
Illustrators: Christian Vanegas, Ángela Mejía, Andrea Gómez, Angie Galvis
Published: April 2014

Categories: Ad-Speak

National Center of Historical Memory: Note

Ads of the world - Wed, 2014-04-23 15:35

There are painful histories that become forms of inspiration, transforming war into the beginning of peace.
6th Memorial Week. Lessons of life that one should never forget.

Centro Nacional de Memoria Histórica is a Government Organization helping war victims in Colombia.

Advertising Agency: Pubblica, Bogotá, Colombia
Creative Director: Ronald Bastidas Vélez
Art Director: Christian Vanegas
Copywriters: Ronald Bastidas Vélez, Juan Suárez
Illustrators: Christian Vanegas, Ángela Mejía, Andrea Gómez, Angie Galvis
Published: April 2014

Categories: Ad-Speak

Catalan Meats: Dog breeds

Ads of the world - Wed, 2014-04-23 15:29

Man's best friend is a real hot dog.

Advertising Agency: Creamos, Medellín, Colombia
Creative Director: Jorge Montoya E
Art Director: Wendy Giraldo
Copywriters: Jorge Montoya, Alejandro Metaute
Illustrator: Rodrigo García

Categories: Ad-Speak

War Child Holland / Right to Play: Crazy Faces

Ads of the world - Wed, 2014-04-23 15:14

Advertising Agency: Achtung!, Amsterdam, Netherlands
Concept: Jasper Janssen, Felicitas Olschewski, Mervyn ten Dam
Art Directors: Jort Schutte, Samuli Ollikainen
Designer: Rasmus Stenbergh
Executive Producer: Noam Erlich
Producer: Alexandra Psalti
Motion design: Enzo Greco
Technical Development: Super Hero Cheesecake
Sound: Big Orange

Categories: Ad-Speak

Kraft Peanut Butter: Stick together

Ads of the world - Wed, 2014-04-23 15:10

Advertising Agency: TAXI 2, Canada
Chief Creative Officer: Frazer Jelleyman
Executive Creative Director: Jeff MacEachern
Associate Creative Director: Alexis Bronstorph
Art Director: Kelsey Horne
Copywriter: Alexis Bronstorph
Agency Producer: Nicole Poon
Account Director: Kirstin Bojanowski
Account Managers: Jodi McDonald, Stacy Ross
Chief Strategy Officer: Mark Tomblin
Planner: Justine Feron
Media Agency: Starcom
Media Agency Planner: Fatima Hyder
Production House: Soft Citizen
Director: Yael Staav
Producer: Andrew Graham
Executive Producer: Rob Burns
Cinematographer: Chris Mably
Editor: Ross Birchall
Editing Company: Saints Editorial
Compositor / Online: Naveen Srivastava, The Vanity
Colourist / Transfer: Alter Ego, Eric Whipp
Audio Post Facility: Pirate
Music Producers / Sound Design: Taissa Callaghan, Ryan Kondrat, Jared Kuemper

Categories: Ad-Speak

State Farm: Future of the Assist

Ads of the world - Wed, 2014-04-23 15:02

Advertising Agency: Translation, USA
Founder / CEO: Steve Stoute
Group Creative Directors: Chris Valencius, Jonathan Graham
Creative Director: Emily Sander
Art Directors: Devin Sharkey, Danielle Thornton
Associate Creative Director / Copywriter: James Cohen
Director of Content Production: Miriam Franklin
Director of Business Management: Debra Horvath
SVP Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Sara Daino
Account Executive: Verena Zannantoni
Assistant Account Executive: Stacia Andrews
Producer: Melissa Nagy
Production: Bob Industries
Directors: Dayton/Faris
Executive Producers: TK Knowles, John O'Grady, Chuck Ryant
UPM: Bart Lipton
Production Supervisor: Jackie Hamilton
Editor: Bikini Edit
Executive Producer: Gina Pagano
Producer: Brad Wood
Editor: Avi Oron
Assistant Editor: Gustavo Roman
Post EFX: Brickyard VFX
Executive Producer: Jeff Blodgett
Producer: Linda Jackson
Lead VFX Artist: Mandy Sorenson
On Set VFX Supervisor: Kathy Siegel
Media: OMD
Aired: April 2014

Categories: Ad-Speak

Livrarias Curitiba / Crazy About Books: Lamp

Ads of the world - Wed, 2014-04-23 14:53

Small prices. Big titles.

Advertising Agency: Candy Shop, Brazil
Creative Director: Bruno Regalo
Copywritter: Ricardo Mercer
Art Directors: Bruno Regalo, Mariane Silvestre

Categories: Ad-Speak

Livrarias Curitiba / Crazy About Books: Cactus

Ads of the world - Wed, 2014-04-23 14:53

Small prices. Big titles.

Advertising Agency: Candy Shop, Brazil
Creative Director: Bruno Regalo
Copywritter: Ricardo Mercer
Art Directors: Bruno Regalo, Mariane Silvestre

Categories: Ad-Speak

'Irresponsible' Center Parcs advert taken off air - BBC News

Ad-News - Wed, 2014-04-23 14:19

Metro

'Irresponsible' Center Parcs advert taken off air
BBC News
The Advertising Standards Authority (ASA) decided to ban it following two complaints from viewers. A Centre Parcs spokesman said the ruling was "extremely harsh". The government introduced tougher regulations in September to crack down on term-time ...
Center Parcs term-time TV ad bannedAol Money
ASA bans 'irresponsible' Center Parcs adTravel Weekly UK
Center Parcs advert banned for 'encouraging parents to take their children out ...Metro
Evening Standard -This is Money -CampaignLive
all 30 news articles »
Categories: Ad-Speak

UK: BBPA fury after alcohol cancer ad complaint rejected - video - just-drinks.com (subscription)

Ad-News - Wed, 2014-04-23 12:40

ChronicleLive

UK: BBPA fury after alcohol cancer ad complaint rejected - video
just-drinks.com (subscription)
The British Beer & Pub Association (BBPA) has said it is “extremely disappointed” after the UK's advertising authorities dismissed complaints about an “alarmist” advert linking alcohol consumption to cancer. The TV ad, from North East-based ...
Alcohol industry fails in attempts to ban hard-hitting TV adsChronicleLive
Tumor in a beer bottle: Scary NHS advert survives industry strikeBeverageDaily.com

all 12 news articles »
Categories: Ad-Speak

AOL On UK signs up Emirates airline for advertising campaign on video platform - The Drum

Ad-News - Wed, 2014-04-23 12:38

The Drum

AOL On UK signs up Emirates airline for advertising campaign on video platform
The Drum
AOL On has signed up the Emirates airline for an advertising campaign on the recently-launched UK version of the video platform. The deal was brokered by Havas Media and will feature stars such as Cristiano Ronaldo and Pele on pre-roll advertising to ...

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